Cathy Anderson
SmartCompany
Melbourne, VIC, Australia
Contact Cathy
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Past articles by Cathy:
How two small businesses are diving deep to save our oceans with beer and bikinis
Environmental awareness among consumers and corporate organisations is booming in Australia, particularly when it comes to the health of our oceans. → Read More
Why Outsourcing Is The New Buzzword For Small Business Owners
Virtual assistants cost less and can deliver just as much. → Read More
Expert Tips To Buying A Small Business, And Fulfilling A New Year's Resolution
If you’ve spent the summer break examining your working life and have decided you need a radical change, you’re not alone. Many are taking the leap away from working for the man to bei → Read More
Why Small Business Owners Should Make And Keep These New Year's Tax Resolutions
OK, so doing taxes doesn’t blow everyone’s hair back, especially if you’re a small business owner with more exciting stuff to do. But the reality is if you don’t keep your book → Read More
'It Was The Chalk Tablet Of Websites': How This Entrepreneur Built A Flourishing Online Beauty Business
Kate Morris is an Australian pioneer. True, she may not have eked out a living from the harsh Australian lands in colonial times, but she has done something pretty remarkable. In 1999 at the tender → Read More
Light-Fingered Customers Could Cost Retailers $1.4 Billion This Sales Season
The Australian Retailers Association has issued a dire warning for retailers -- shoplifters are on the rise and could cost the industry $1.4 billion. The NSW quarterly crime data reports theft from → Read More
New Updates For Facebook Pages Will Help Small Business Manage Customers
Social media is a key component of small business marketing these days -- and almost all start with a Facebook page. Several new features have been introduced for Facebook pages which will allow th → Read More
Note To Festival Goers: Can You Please Container Your Excitement
Forget The Prodigy and Julian Clary this festival season -- the hottest acts may very well be the shipping containers being ordered for pop-up bars and merchandise kiosks and the businesses supplying → Read More
Small Business Success Story: Sendle's Green Parcel Delivery
Concern over carbon emissions from delivery trucks is no longer a valid excuse to not send Grandma a care package -- thanks to the emergence of Australia’s first carbon neutral delivery service. → Read More
Crowdfunding 101: What New Legislation Means For Small Business And Investors
The Turnbull Government has just introduced legislation that affects crowdfunding for startups and small business as part of its National Innovation and Science Agenda. It’s designed to allo → Read More
You Could Help To Save The Great Barrier Reef Just By Drinking Beer
For beer lovers, there’s nothing quite like a frosty cold one on a hot summer’s day. But what if you could also be helping to save the environment as well as quenching your thirst with eac → Read More
Aussie Shoe Startup Gets Bigger Toehold in Market With $21.4m In Funding
An Aussie startup that allows women to custom-design their shoes online as well as in department stores has scored a $21.4 million boost in investment. Shoes of Prey received 'Series B' capital fun → Read More
Gin Maker Poor Toms Customer Confessional Hotline 1800GINSUS Could Be Genius Or Gross: You Decide
A boutique Sydney gin maker is employing a highly irregular marketing tactic for customers to win a Christmas bottle of plonk -- they must confess their darkest sins. And they must do it whilst bei → Read More
Australian Small Businesses Turn to Turnbull And Give Him The Big Thumbs Up
The Turnbull Government set the internet alight yesterday with its $1.1 billion promise to boost innovation and lure Aussie entrepreneurs home from Silicon Valley, and it seems small businesses are ge → Read More
'Once A Bad Payer Always A Bad Payer': Why Ditching Dodgy Clients Is A Good Thing
So you’re starting a small business -- great! You know how to budget, how to manage cashflow, you’ve worked out what wage you’re going to pay yourself and how to keep the tax man hap → Read More
ANZ Offers 10 Small Businesses An Intensive Course To Accelerate Their Growth
A celebrity-laden fashion brand, an indoor karting track and a marine navigation equipment manufacturer are among the 10 small to medium businesses selected for next year’s ANZ Business Growth P → Read More
How The Berry Hepatitis A Scare Inspired An Aussie Farm Business To Invest $500K In Frozen Fruits
Spurred by the Hepatitis A outbreak from frozen berries earlier this year, a Victorian small family farming business has launched a 100 percent Australian-grown frozen berries product. Many consume → Read More
Meet The People Who Are Solving The World's Problems Through Small Business
These days, building a small business is increasingly less about making a buck and more about making a difference. The rise of social enterprises, or so-called purpose-led businesses, which exist t → Read More
Christmas Queues Are A Turnoff For Shoppers, But A Big Smile Could Win Them Over
Bricks and mortar retail store owners need to do all they can to avoid long customer queues for Christmas shoppers, beef up their gift wrapping service and slap on a huge smile to win over consumers, → Read More
5 Easy Ways To Build A Killer Small Business Instagram Account
Instagram is awash with pretty pictures of sunsets, cute kittens and coffee art -- so just how can small business break through the noise and create a kickass Instagram account with devoted followers? → Read More