Lynn Hunsaker, Business 2 Community

Lynn Hunsaker

Business 2 Community

California, United States

Contact Lynn

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

Recent:
  • Unknown
Past:
  • Business 2 Community
  • CustomerThink

Past articles by Lynn:

CEO’s Guide to Growth Through Ease of Business & Ease of Work

“Customer-centered management is straightforward business sense,” declared the first article1 in this six-part CEO’s Guide to Growth series. Indeed, this → Read More

Intentional Customer Experience as North Star

In a time when customer attitudes and behaviors are shifting and evolving rapidly, companies are finding customer intelligence uses — across all functions → Read More

Customer-Centricity Goes Beyond Customer Experience Management

Customer experience management is necessary, yet insufficient. Traditionally, organizations have managed customer experience with a mindset of how the → Read More

Customer Experience for the Future — Key #1: Context is King

Every job exists thanks to customer funding. As Peter Drucker said, “The customer is the foundation of a business, and keeps it in existence.” And as Dr. → Read More

Ease of Doing Business: Best Customer Experience Leading Indicator

Customers are juggling more than ever before, and companies are realizing a heightened need for ease of doing business: value with minimal hurdles, → Read More

B2B CX Metrics & ROI Maturity: Linking Customer Expectations to Business Performance

B2B customer experience metrics maturity is about embedding automatic CX excellence as a way of life in your company. In human maturity, the ability to rise to any occasion and to toggle seamlessly to what’s most appropriate in any situation is deemed ideal. What customer experience metrics can empower your company to live this way? NPS® and customer effort scores may be the most popular B2B CX… → Read More

Journey Mapping: Focus on the Customers’ Experience

Customer journey maps are all the rage. Everyone’s doing it. And there are a wide variety of methods for collecting information and templates for → Read More

When Customers Complain, Make Lemonade

Negative customer feedback is a lot like biting into a lemon — the bitterness is hard to love — unless you give the lemon a good squeeze and some sugar, → Read More

21 Tips for 2021 Customer Experience Excellence

Customer experience excellence is certainly defined a bit differently now, compared to years past. Some aspects of the new definition are obvious: → Read More

Marketing Maturity Mobilizes Mojo

In sports skills, maturity matters because it puts your game at the top echelon of competition. In human development, maturity matters because it means → Read More

Growth Through Customer Experience Action

Customer experience annuities are a compelling source of growth that is commonly overlooked. As a gift that keeps on giving, customer experience annuities → Read More

Intentional Customer Experience as North Star for 2021

In a time when customer attitudes and behaviors are shifting and evolving rapidly, companies are finding customer intelligence uses — across all functions → Read More

Thriving in Customer Experience on a Tight Budget

Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing → Read More

Thriving in Customer Experience on a Tight Budget

Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Proven winners both during and after a down cycle are those that embrace a slowdown as an opportunity to strengthen innovation and business processes. This strengthening better aligns… → Read More

Customer Experience Indexes: Modern Thinking

Why are customer experience indexes powerful? To paint a concise picture of growth strength. An index is like an executive summary of your voice of the → Read More

Will 2021 Be the Year of CX as North Star?

In a time when customer attitudes and behaviors are shifting and evolving rapidly, companies are finding customer intelligence uses — across all functions enterprise-wide — to be vital to survival. Along with widespread thirst for customer insights is the heightened realization that mis-alignment to customers is wasteful and precarious. The best way to be nimble and lean — to grow — is to… → Read More

B2B Customer Experience Management

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are… → Read More

How to “Center” Your Business on Customer Experience Excellence

Uncentered pottery will eventually crack, just as management uncentered on customers will lead to costly cracks in customer experience. A primer on using a clay pottery wheel explains: “The pot is only as true and as strong as the centering. This is a very critical step as it is the foundation of the pot.”[1] “The first thing a potter will tell you is that an uncentered piece is a worthless and… → Read More

CEO’s Guide to Growth through Customer-Centered Management

In every company where customer experience is a hallmark of their success, the CEO is the ringleader of customer-centered management. This type of leadership is indeed rare: it wasn’t the nucleus of your university’s business curriculum, it’s not yet central to Wall Street’s conversations about your company, and it’s not yet the focus of prominent business journals. Growth Yet it’s profitable —… → Read More

6 Digital Experience Mission-Critical Trends

Digital experience in today’s 24/7 global world spans all industries — any organization where there is a need to integrate processes, data flows and business protocols to empower employees and customers to be happier and more productive. Digital natives — anyone whose childhood was filled with digital technology — have joined the workforce: they represent an ever-growing segment of purchasing… → Read More