Deborah Sweeney, Business 2 Community

Deborah Sweeney

Business 2 Community

Calabasas, CA, United States

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  • Business 2 Community
  • Melissa Stewart
  • AllBusiness
  • Social Media Today
  • Deluxe Corporation
  • HuffPost
  • GoDaddy
  • Entrepreneur
  • Salesforce
  • Medium
  • and more…

Recent articles by Deborah:

Can Lemonade Stands Receive Financial Relief During COVID-19?

Is it possible for lemonade stands, one of the humblest small businesses run by budding grade school entrepreneurs, to receive funding relief during → Read More

How to Write a Business Plan by @DeborahSweeney

by Deborah Sweeney | Featured Contributor Amid the COVID-19 pandemic, small businesses are gaining in popularity — and formation. The Kauffman → Read More

7 Questions to Ask Before Starting a Small Business

The world is searching for new business opportunities — literally. According to The Kauffman Foundation’s Trends in Entrepreneurship Series, Google searches related to new business opportunities saw a significant uptick in March 2020. Amid the pandemic and safety/shelter in place measures, trending terms on Google included “open a business,” “new self-employed,” and “new small business.” An… → Read More

3 Ways to Encourage Remote Workers to Create Work-Life Balance During COVID-19

As COVID-19 continues, leaders are getting creative in their efforts to engage and connect with remote employees. Many teams participate… → Read More

3 Ways Small Businesses Can Provide Comfort to Customers During COVID-19 by @DeborahSweeney

by Deborah Sweeney | Featured Contributor In April, I was able to catch a Salesforce webinar on stories of resilience that was co-hosted by Mark Cuban. → Read More

Should Your Business Entity Pivot to a Certified B Corporation?

B Corporations are purpose-driven organizations that balance profit with purpose. Learn the steps you must take to formally transform your company into a force for good. → Read More

3 Simple Ways Brick and Mortar Storefronts Can Expand Their Online Footprint

Studies have shown that 90% of American businesses are family-owned or controlled. Mom-and-pop shops are vital to their communities and the economy. Amid COVID-19, small businesses are hard at work adapting and pivoting their services and offerings for customers. One key area brick and mortar storefronts have been focused on is creating, or expanding, upon their online footprint. Not only does… → Read More

5 Women-Owned Small Businesses Pivoting to Provide COVID-19 Relief

by Deborah Sweeney | Featured Contributor It’s difficult to know for certain when this — the COVID-19 pandemic — too shall pass. Many small → Read More

Small Business Relief: COVID-19 Resources for Startups

The COVID-19 pandemic has impacted 30 million small businesses. If your company is one of them, this ever-growing list of resources may benefit your business. → Read More

How to Help Support Small Businesses During the Coronavirus

Small businesses are currently facing an unprecedented crisis due to the coronavirus pandemic. All around the world, companies in industries ranging from hospitality to food are experiencing closures. Some businesses have had to cut back on hours for staff members while others are laying off employees. Cities have banned gatherings of 10 or more people in one place and individuals are practicing… → Read More

First Time Working Remotely? Here’s How to Ease Into It

Remote work may become the new normal in the coming months as a precaution against the coronavirus. Here's what employees new to working from home need to know. → Read More

What’s the Difference Between Trademarks, Service Marks, and DBAs?

Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business… → Read More

5 TED Talks Every Social Media Pro Should Watch

Get a better understanding of the processes and implications of social media adoption, and why that matters for business, with these TED Talks sessions. → Read More

How to Draft an Operating Agreement for Your LLC

Learn why it is important for your limited liability company to have a formal operating agreement in place, and the key areas to thoroughly cover in this document. → Read More

How Entrepreneurs Can Turn Side Hustles into Full-Time Jobs and Stay in Compliance

Was one of your New Year’s resolutions for 2020 to take your budding side hustle and pivot it into a full-time job? If you answered “yes” to that question, you’ll need to ensure this thriving side gig is fully in compliance before submitting your two weeks’ notice. From incorporating the business to drafting a business plan, let’s take a look at what a side hustle needs to succeed as a full-time… → Read More

What Your Business Plan Should Include

Here are the key elements a successful business plan needs to include. → Read More

How Entrepreneurs Can Take Their Personal Brand to the Next Level in 2020

Most entrepreneurs have already created a bit of a personal brand for themselves. Maybe you’re fairly content with the brand you have curated. Or, maybe you feel like it’s time to hit refresh. New year, new decade, and new you! If you’re ready to step it up in 2020 and beyond, here’s what you need to focus on first. 1. Establish a game plan. Making sweeping changes to your personal brand… → Read More

How Entrepreneurs Can Lean Into Embracing Big Changes by @DeborahSweeney

by Deborah Sweeney | Featured Contributor We’re wrapping up more than the year as 2019 comes to a close. This is the end of a decade, the 2010s, and it’s → Read More

Social Media Predictions For 2020, According to 3 Experts

From TikTok to IGTV, what's trending with social influencers in 2020? → Read More

5 Ways to Grow Your Non-Retail Business During the Holidays

It’s not just retailers who can benefit from the busy holiday season. Learn several ways even owners of service-based businesses can take advantage of this special time of year. → Read More