William Comcowich
PR Daily
Stratford, CT, United States
Contact William
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by William:
How to pursue and prioritize mentoring amid COVID-19
As we remain holed up at home, now is the perfect time to invest in someone else. Here’s how to help boost a colleague’s career— and enhance your own. 19 is making it more difficult to connect in meaningful ways. Employees are fearing for their health, their jobs and long-term career prospects. Many are shouldering […] → Read More
Best SEO Practices for Bing – and Why You Should Learn Them
Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search → Read More
8 Recommendations to Create Stellar Internship Programs in PR and Marketing
Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and management. → Read More
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time. Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel, according to the Bizzabo Event Marketing Benchmarks and Trends report. Of course, people must know about the event for […] → Read More
9 Tips for Successful Virtual Press Conferences
Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and → Read More
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients. COVID-19 has moved health care PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at health care organizations and their agencies feel the greater workload and increased pressure. Healthcare PR has never been more crucial. Media outlets […] → Read More
Why Cultural Intelligence is Crucial for Business & Communications
You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence → Read More
10 Questions to Ask When Planning a Press Release
Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a → Read More
How leaders' reputations can either shine or decline during COVID-19
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards. As CEOs scramble to handle major economic disruptions caused by COVID-19, their responses to the epidemic are skewing consumer sentiment toward their corporations and themselves. In some cases, sentiment toward CEOs fell dramatically. In other instances, CEO reputations […] → Read More
How to boost SEO amid COVID-19
Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank. More than two-thirds of marketers anticipate reduced budgets in coming months, according to a survey by the marketing agency Conductor. For … → Read More
6 Ways PR Can Improve SEO During the COVID-19 Epidemic
PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine… → Read More
How communicators can infuse empathy into layoff or furlough announcements
You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues. Announcing layoffs is unpleasant in normal times. It’s especially difficult during a pandemic. Complicating matters, news may be delivered virtually due to social distancing rules. In many cases, temporary layoffs are termed furloughs. Employees typically keep benefits… → Read More
21 Essential Steps to Create Engaging and Successful Webinars
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads,… → Read More
9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms that shut down to prevent the spread of the coronavirus offer online workout… → Read More
Why PR & Marketing Will Be Essential During the COVID-19 Recession
COVID-19 is delivering a body blow to PR and marketing agencies and departments. The near shut-down of the travel and… → Read More
PR Double Downs on Coronavirus Communications Efforts
As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19, communications… → Read More
How to conduct virtual events in the coronavirus era
The COVID-19 pandemic is quelling participation in—and in some cases prompting cancellation of—live gatherings. Technology can help, whether you’re brainstorming or debuting a product. Companies are cancelling conferences and business travel plans due to concerns over coronavirus, now officially named COVID-19. Facebook cancelled its F8 conference, its biggest event of the year. Marketers and… → Read More
How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments, online reviews and news articles on a positive to negative scale. It also helps identify issues consumers may have with the… → Read More
Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms. New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey … → Read More
Fortify your press releases by ditching 10 overused words
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage. Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leading platform with the best service and … → Read More