Ben Frederick
MediaPost
Chicago, IL, United States
Contact Ben
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ben:
Google's In-App Searches Will Make In-App Ads More Accurate
Google, the search company that knows all your passwords, shopping preferences, and pertinent medical and financial information, announced this week that it's building a search function into its app that will allow it to search through other apps on your phone. Being able to identify shopper intent -- how and why users use certain apps -- is valuable information that will help advertisers be… → Read More
AppsFlyer Partners With Tencent For Attribution Solution
AppsFlyer will be the first global third-party tracking system on Tencent's social ads platform. It will be able to tap into the extensive reach of apps like WeChat, as well as others. → Read More
Jeff Jones Drives Uber As New President
Former Target CMO Jeff Jones will replace Uber's President and first hire, Ryan Graves, it was announced today. Graves will remain at Uber as a "resident entrepreneur and builder," → Read More
AppLovin Looking At Potential $1.5 Billion Buyout
Ad network AppLovin has been courted by a yet-to-be-named Chinese buyer that may be willing to buy the startup for $1.5 billion, it was reported last week. AppLovin has had particular success with mobile ads, doubling its revenue from 2014-2015 and hitting over $200 million. → Read More
Google Wallet Allows Automatic Bank Transfers With New Update
Google announced that its Wallet product (not Android Pay, that's different) will now allow direct bank transfers from peer-to-peer (P2P) transactions, as opposed to storing up cash in an app-specific pocket and then manually sending it to the bank. → Read More
WhatsApp To Share Your Data With Facebook Now
WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to share their account information with Facebook. → Read More
Google Removes "Mobile-Friendly" Tag in Search Rankings
Google announced a couple of updates to its mobile search results this week, including downgrading sites that show mobile interstitial ads. → Read More
YouAppi Takes On Mobile User Acquisition Fraud
YouAppi, a mobile growth platform, announced today that it has incorporated anti-fraud measures into its growth marketing platform, OneRun. → Read More
MediaBrix Brings In $6.5 Million To Ramp Up Programmatic, Hires New President
The company has hired Richard Kosinski, previously the U.S. president of video advertiser Unruly, the recent News Corp acquisition, was its first president and global CRO. → Read More
Cheetah Mobile Pivots To Content After Purchase Of News Republic
Cheetah Mobile, a Chinese software company, announced its plans for recent acquisition News Republic, a mobile news service that aggregates content from leading newspapers around the world. → Read More
Verizon Offered To Install Brand Apps On Android Phones
Verizon was apparently planning on selling the unused space in new Android phones to brands so that they could download their apps onto subscriber's phones. It's unclear whether the cell service carrier got any takers, and if they did, there would likely have been some upset customers registering complaints regarding the use of space on their phones. → Read More
Google Maps Updates Street View
Google announced on its blog this morning that it had made changes to its Maps JavaScript API to make the mobile experience better for those using it. Changes include smoother rendering, touch support, motion tracking, better controls and cleaner street names, labels and targets. → Read More
Peer39 Integrates With Bucksense' Programmatic To Enhance Media Buying
Bucksense, a Rome-based programmatic platform and subsidiary of the Acotel-group, announced that it has integrated Peer39's page and app-level intelligence into its platform. → Read More
Indian OTT Chat App Hike Gets $175 Million From Chinese Investors
Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by Chinese investors Tencent and Foxconn, a manufacturing firm. Hike is currently valued at $1.4 billion with this latest round of funding, making it India's first social unicorn. → Read More
China's Popular Mobile Payments System UnionPay Comes To North America
The near field communication tech is pretty typical for its kind, operating either with a mobile device or chip-enabled card. The current price cap on micro transactions is 100 Canadian dollars without a signature or PIN. → Read More
Twitter Scores With Live-Stream Sports
Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the company may have an ace up its sleeve in the coming months to engage users again: live-stream video, particularly sports. → Read More
Pixel Union Releases Self-Service Ad App For Online Merchants
Pixel Union, a Canada-based digital design agency, announced the release of a new app on Shopify this week called Pixelpop that allows online merchants to create and manage an variety of popups, promos and banners for their stores online. → Read More
IndoorAtlas Receives $2.4M To Drive Tech Innovation
IndoorAtlas's team discovered that each modern building has a unique geomagnetic signature that can be read by the sensors in a smartphone, allowing for accurate location positioning in enclosed spaces. → Read More
How AMP Will Affect The Wider Web
Google announced recently that it was expanding its Accelerated Mobile Pages (AMP) to the wider Web. Which basically means two things: the mobile Web is about to get much faster, and it will be more difficult to track consumers as they move through the funnel on mobile. → Read More
Apple's App Store Forecast To Increase, Games Big Part Of Growth
A research project suggests that based on data stretching back to the App Store's launch in 2008, the active app catalogue in the store will increase by 73% from the end of 2016, reaching a total of 5 million apps. → Read More