Alex Weprin
MediaPost
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Past articles by Alex:
Rebuffering, Reliability Seen as Critical To OTT Video
New research from Akamai, the cloud service provider and content delivery network, underscores the value of the technology powering new streaming video services. → Read More
Streaming Users Beginning To Feel Video Subscription Fatigue
Hub Entertainment Research found 24% of consumers say they already have too many streaming services, and don't intend to subscribe to new ones. → Read More
Extreme Reach Expands AdBridge Solution To Sell Side
Ultimately, the company's goal is to have one supply chain that connects the buy side to the sell side, letting content owners access the content and deliver it to any endpoint. → Read More
Simulmedia Expands D2Cx Capabilities
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being removed, letting brands launch on TV with small budgets. → Read More
Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. → Read More
Netflix Price Hikes Hit U.K.
The company announced price increases in January, starting with the U.S. and Canada, with other countries that use the U.S. dollar following. → Read More
Pixability Taps Chris Woods As CRO
While Pixability is best known for its expertise on YouTube, the company is in the midst of expanding its reach to other platforms, which include Facebook, Instagram, and now CTV. → Read More
NBCUniversal Launches 'Shoppable' Ad Product At French Open
For the launch weekend, the format will be tied to the match featuring tennis star Novak Djokovic, a Lacoste brand ambassador. During Djokovic's match's at the tournament, NBC Sports will place alerts on screen letting viewers know to hold up their phones to purchase items from the Lacoste X Novak Djokovic Collection. → Read More
IAB's Matrix Tries To Simply Advanced TV Landscape
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. → Read More
ATTN: Taps Hadgis As Chief Business Officer
The company also says that Taryn Crouthers, who is currently head of brand partnerships, will become COO. → Read More
ESPN+ Secures Copa America Soccer Rights
Copa America features the 10 South American national soccer teams, with two other national teams invited to participate. This year, the two teams are Japan and Qatar. → Read More
DAZN Taps Robert Stecklow To Lead North American Marketing
Stecklow says his team is preparing to flood the zone ahead of "key moments," like major boxing matches, while also figuring out ways to expand the brand's reach. → Read More
NBC News Launches 'NBC News Now' Streaming Service
The service will feature content that is distinct from NBC News TV broadcasts and the company's cable channels, MSNBC and CNBC. NBC News correspondents and reporters will host the programming and contribute segments, with support from Sky News. → Read More
'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
The company has hired Nate Nanzer, GM of the Overwatch League, to lead its esports efforts, which will include professionalizing and building out an esports community around "Fortnite." → Read More
Sports Streaming's Big Gamble
New entrants and legacy TV players are betting on a live streaming video future where sports fans watch games on connected TV sets and open their phones. → Read More
Tremor Video DSP Adds Inventory From Outstream Video, DOOH
The company is betting these new formats, alongside existing inventory, will enhance consumer engagement and make it easier for marketers to reach more consumers through one DSP. → Read More
T-Mobile Raises Prices To Account For Netflix Price Hike
Users can avoid the increase by turning off Netflix On Us or switching to the T-Mobile Magenta plan, which will still include Netflix Basic. → Read More
FuboTV, FanDuel Ink Partnership Deal
The deal, the first of its kind between a sports gaming company and a third-party OTT service, also includes a media buy that will make FanDuel the exclusive advertiser on FuboTV in those categories. → Read More
YouTube Tweaks Subscriber Count Displays
YouTube will stop showing up-to-the-minute subscriber tallies and shift to an abbreviated format. A channel would not see its subscriber count rise until they passed the next milestone. → Read More
Comcast Technology Solutions Rolls Out Global Ad Management Offering
The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will allow for the international delivery of ads. → Read More