Elena Prokopets
Business 2 Community
France
Contact Elena
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Elena:
6 Ways to Improve CX Without Draining Your Budget
In today’s economy, customers are in the driver’s seat. And they have demands like never before. What they want from businesses they choose to buy from is a grand experience – one that tells them they’re important as individuals, not just an anonymous part of a customer base. They want companies who educate, entertain, and inspire them in engaging ways, and, at the same time, offer quick… → Read More
4 Simple Content Optimization Tips to Apply Today To Start Getting More Traffic
Between 2011 and 2016, the companies started publishing 800% more blog posts per month on average. All the hype around…… → Read More
How to Bulletproof Your Business Data Against Breaches in 2019
Over the past year, and even before then, many services have either fallen prey to hackers or suffered from accidental…… → Read More
5 Social Selling Tips for This Holiday Season
If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting consumer demand for a relationship with you. It is letting that consumer know who you are and engaging them in a conversation. The goal is… → Read More
3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey
The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to… → Read More
The 2 Pressing Problems Blockchain Technology Can Solve for The Social Media Platforms
Social media has always been viewed as an “open space” for communications and idea sharing. However, the latest hearings about the Cambridge Analytica wrongdoings might have been rather eye-openi… → Read More
5 Blockchain Use Cases That Can Help Level up Your Small Business
Blockchain, the technology created to support Bitcoin transactions is becoming more exciting than the currency itself. The global spending on blockchain-based projects is expected to reach $2.1 billi… → Read More
How to Discover Key Touch Points With Your Customers And Optimize Their Experience
Any time a customer interacts with your brand is a touchpoint. These include face to face contact with people representing your company, interfacing with your website, using your app, calling your cu… → Read More
3 Ways Your Business Can Start Leveraging Blockchain
Blockchain is inherently connected to cryptocurrency. And for good reason. The entire technology was developed so that Bitcoin and other cryptocurrencies could be used for financial transactions. But… → Read More
4 Gadgets Impacting Health and Wellness
The IoMT (Internet of Medical Things) goes well beyond the clinical institutions and is now entering the personal wellness space. → Read More
How To Protect Critical Business Data in the Cloud
In September, the credit reporting company, Equifax, admitted to a huge security breach that exposed the sensitive information, including name, social security numbers, birth dates, credit card infor… → Read More
How To Start a Social Network and Promote Your Brand
Here are tips to promoting your brand on a social network and jump start success in this noisy online world. → Read More
How to Create Your Own Social Network For Your Brand
If you’ve managed to build a sizeable social media following, you might be a bit underwhelmed by the results. While this is very important to growing your brand, it often doesn’t result in the ki… → Read More
How To Choose The Right Customer Support Model For Your Business
Self-service checkout lines have become more and more common. Online consumers are accessing digital customer service and resolving their own issues without speaking to a live person. Chat features o… → Read More
4 Ways Startups Can Expand Their Brand With Paid Advertising
Instead of throwing your money around at a variety of social media platforms, use these tips to develop a structured paid advertising campaign. → Read More
How Snapchat Could Increase Team Production
The average person will need 23 minutes and 15 seconds to regain their focus again. Here are some productivity hacks to help, including Snapchat. → Read More
How Live Streaming Is Disrupting Asian Markets
Live streaming has absolutely exploded in the US. But what many don't realize is that the Asian market is even more ripe for the picking. → Read More
4 Innovations in Personal Authentication Technology
There is no such thing as a strong password. In fact, just by brute force, many hackers can crack a password in less than an hour. Get a machine involved, → Read More
Jamie Hyneman of Mythbusters Shares Advice for Hardware Startups
Mythbusters' Jamie Hyneman shares advice to hardware startups about prototyping, taking a product to market and raising capital. → Read More
7 Layers of Security Each Business Owner Should Consider
In 2015, the IRS, the State Department, and the White House were all hacked. How vulnerable are you? You might think not so much because, after all, you are not a “big boy,” and hackers have “b… → Read More