Jason Hawkins
SearchEngineJournal®
Boca Raton, FL, United States
Contact Jason
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Jason:
5 Ways to Make Your Business Look Good to Customers Online
Offering online deals is a great way to bring in customers but it can also be a dilemma for some businesses. Consider these tips to avoid looking "cheap." → Read More
5 Things to Know About Voice Search and Bing
Voice-powered digital assistants like Siri and Cortana are constantly improving, and smart devices entirely powered by voice – like Amazon Echo and Google Home – are enjoying a surge of popularity right now. As it turns out, Bing is more involved than even Google, and your business can take advantage. → Read More
Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust
There are many web design and optimization strategies out there, but one that is underrated is creating trust with your audience. Learn how to create trust with your audience here. → Read More
How to Get Your Business Ready as LinkedIn Launches Lead Generation Forms
Collecting leads is always a challenge for small business owners. Consumers don’t like filling out forms and giving away their personal information, and they dislike it even more on a small screen. LinkedIn has found a way to help. → Read More
Product Manager vs. Product Marketer: Who Should You Hire?
It is important to break down the role differences between a product manager and a product marketer starting with a description, strengths, and general overview of the role for each. From there, we can look at some circumstances that may help you to ... → Read More
Why A “Thank You“ Page is Crucial for Small Businesses
A Thank You page is a nice gesture in expressing gratitude for their purchase and for choosing your business, but it also gives you the opportunity for further calls to action or suggestions to turn a recent purchase into a second conversion opportun... → Read More
5 Benefits to Using GIFs and Videos in PDF Marketing Materials
Many businesses have PDF marketing materials, yet they shy away from dynamic content such as videos and GIFs. Learn how to make it happen here. → Read More
5 Ways to Determine Your Business’s Real Competition Online
You could really hurt your company by spending a lot of money trying to beat out a business that isn’t a good comparison to your business, so it’s important to get the first step right before making any changes to your company to better “compete.” → Read More
Link Building: 9 Do's and 5 Don’ts We Saw in 2016
So what are some of the dos and don’ts about link-building in 2016? Let’s examine some of the best (and worst) practices of link building that we learned over the past year. → Read More
Why Your Marketing Plan Should Include Live Streaming in 2017
Whether you use an app like Snapchat, Periscope, or Meerkat or you get online to try out Facebook Live, the possibilities for your business are endless. Jason Hawkins shares a few reasons why it’s worth incorporating live streaming in your 2017 busin... → Read More
How to Use the Google AdWords Search Terms Report for the Holidays
Google Search Terms Report is incredibly important for any business looking to create a successful AdWords strategy. Learn more here. → Read More
5 Conversion Optimization Ideas to Implement in Your E-Commerce Store
Most websites are good at explaining what they do. Some are good at explaining who it’s for and why they need it. Rarely, however, do websites demonstrate content around the situations their users are in. Learn how to take advantage here! → Read More
Want to Setup an Online E-Commerce Store? Tips on Where to Begin
Learn how to setup an e-commerce store on your website. → Read More
3 Ways to Take Advantage of Google Maps Ads
There are three updates that are going to make an impact on user/business experience with Google Maps.Here are three ways to leverage these updates. → Read More
A/B Testing Your Mobile App? 4 Awesome App A/B Testing Tools Not to Miss
Business today often A/B test webpages, but A/B testing your apps is just getting started. Learn how it works, why it matters, and resources to help you be successful here. → Read More
5 Things the 2016 Marketer Needs to Know About Video Production
In 2016 having skills that extend beyond traditional marketing requirements not only give you an edge on the competition, but they’re almost a necessity because of how fast the industry is evolving. Knowing things like Photoshop, coding, or design is... → Read More
Why You Need to Focus on Long-Term Campaigns
Both short-term and long-term campaigns have their place in your online marketing strategy. This article shows why it is important to focus on both. → Read More
How to Use On-Page Surveys to Improve Customer Experience
Jason Hawkins explains how to use on-page surveys effectively. Learn what they are and how you can implement them. → Read More
Long Form Content in a Short Form Content World
Long form content still has its place online, but you have to know when to use it and know how to use it successfully. Learn more details here. → Read More
Long Form Content in a Short Form Content World
Long form content still has its place online, but you have to know when to use it and know how to use it successfully. Learn more details here. → Read More