Christopher Ruvo
ASICentral
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Past articles by Christopher:
Ransomware Attacks on the Rise
Promo products firms need to be on alert to avoid business-crippling attacks. → Read More
Q1 Distributor Sales Rise 3.4%
Despite macroeconomic challenges like import tariffs, the promo industry still made gains at... → Read More
Gildan Court Filing Opposes Motion To Liquidate Heritage Sportswear
It’s the latest development in a case that could end with the promo industry’s 10th largest ... → Read More
How to Win Over Younger Buyers
Advice for finding more success in sales and beyond. → Read More
Staples’ Private Equity Owner Loads More Debt On the Company
Staples, Inc. is the parent company of Top 40 distributor Staples Promotional Products (asi/... → Read More
Five Merch Trends From the Masters
Golf’s first major tournament of the year includes frenzied buying of branded merchandise th... → Read More
Game of Thrones Branded Merchandise Push Reaches Fever Pitch
Everything from edibles to sneakers features among the popular promotional products. → Read More
Obituary: Herbert Barker, Barker Specialty
Barker leaves behind a legacy of kindness, philanthropy and entrepreneurship that includes f... → Read More
How to Improve Your Landing Page Conversion Rate
Use these 10 strategies to turn website visitors into buyers. → Read More
Promo Products Pro Co-Founds South Florida's First 'Rage Room'
Kathy Barrios, an HR pro for Polyconcept North America, says the venue provides a unique str... → Read More
Hanesbrands Flies Into Action to Deliver ‘March Madness’ Merch Across the Country
"March Madness" is not an exaggerated phrase for HanesBrands (asi/59528). During the... → Read More
Executive with Ties to Promo Indicted in College Admissions Scandal
William E. McGlashan Jr. is founder of TPG Growth, which is invested in HALO Branded Solutio... → Read More
Stouse Names Clay Davis CEO & President
Top 40 supplier Stouse (asi/89910) announced Monday that Clay Davis is its new CEO and... → Read More
New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades
The limited-edition line launched for National Cereal Day. → Read More
Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest
The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”. → Read More
Brexit Causing Concern, Prompting Action From Promo Firms
The United Kingdom is poised to break from the European Union on March 29. → Read More
4imprint Increases Revenue & Earnings In 2018
A rise in profit occurred even as the Top 40 firm invested more heavily in advertising. → Read More
How to Generate More Engagement on Facebook
Facebook remains one of the most powerful social tools there is, with 68% of Americans... → Read More
International Expansion in the Promo Industry
For a growing number of large, well-capitalized promotional products firms, international expansion is suddenly all the rage. Sure, the stateside promo industry has long relied on a worldwide supply chain, sourcing products from China and other lower-cost labor nations. But that’s not what this latest trend is about. Rather, there’s been an intensifying emphasis among some high-revenue U.S.… → Read More
U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit
Meanwhile, screen-printed T-shirts featuring images of the leaders are among the merch hitti... → Read More