Laura Ure
Inman News
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Laura:
Time for a brand overhaul? Here’s how to tell (and launch)
To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it's time for a change. If it is, just follow these steps to rebuild and launch. → Read More
5 ways to milk your real estate content for all it's worth
Whether you're looking for impressions, traffic, engagements or conversions, your return on investment for well-executed content marketing will be exceptionally high if you adhere to these five tips. → Read More
Tackle these 19 tasks to finish 2018 right
With 2018 almost behind us and 2019 quickly approaching, the time has come to focus on tying up loose ends and making this new year your best one yet. → Read More
Want To Win That Listing? Forget A Presentation, Just Listen
When going into your first meeting with potential seller clients, you must look at the situation as a consultation, not a presentation. Now that you've booked the meeting here's what you should do before, during and after it. → Read More
How To Throw The Best Soirée Your Luxury Clients Will Ever Attend
Four leading luxury agents from across the nation shared their best advice for hosting a luxury client event that'll make you the talk of the town and explain why adding value is the most important aspect of a successful soirée. → Read More
Luxury Connect: Professor Peter Kim on how to negotiate effectively
Negotiation expert at the Marshall School of Business, professor Peter Kim, specializes in teaching strategies to enhance negotiation skills. → Read More
Luxury Connect: Peter Lorimer on being 'everywhere' on social media
Luxury real estate enthusiast Peter Lorimer of PLG Estates confesses that he “is everywhere” when it comes to social media. → Read More
Luxury Connect: What to say when high-end clients ask about taxes
Homeowners whose homes are assessed in the multimillion-dollar range are waiting to see what the new tax laws are going to mean for their 2019 tax returns. → Read More
6 tips for throwing a successful first-time homebuyer event
When throwing a first-time homebuyer event, you've got to consider everything from the agenda to the follow-up plan. Here are six steps to make it easy. → Read More
How to use social proof to snatch more clients
It's no secret that people show their approval of others and conform their actions in the form of feedback, likes, reviews, becoming followers and even joining in other people’s causes. When it comes to showcasing your brand, taking advantage of this phenomenon, known as social proof, is a no-brainer. → Read More
Hiring a professional photographer? Ask these 7 questions first
To have stellar photography for your listing, you have to find a real estate photographer who knows how to capture the home in all of its glory. Let’s go over the most important considerations when hiring your photographer. Asking these questions will make finding a good professional photographer easier. → Read More
5 open house sign mistakes that'll cost you foot traffic
If you’ve noticed a decrease in your open house foot traffic, you should read this to make sure your sign strategy isn’t failing you. Avoid these 5 open house sign pitfalls. They might be costing you buyers. → Read More
How to build a brand identity as a brand new team
As a brand new team, you have to carefully craft a brand identity that supports the image you want clients to have of your team. → Read More
Is your real estate brand in desperate need of a revamp?
Are you just barely keeping your head above water while your competitors are thriving? Before you decide to change the real estate services you offer or hang your hat, do some soul searching. It might simply be a case of great service, bad brand. → Read More
7 steps for auditing your real estate team’s brand
Here are seven steps to audit your real estate team's brand, which will help you decide if your branding needs an update. → Read More
8 steps for auditing your brokerage’s brand
A thorough brokerage brand audit will help shed light on how your brand is currently performing relative to the market place and your company's goals. → Read More
A step-by-step guide for revamping your marketing
If you've decided that your marketing needs to be revamped, we've got you covered. Here's is a step-by-step plan for giving your marketing a makeover. → Read More
Watch out for these 5 website trends in 2018
If you’re looking to upgrade your website in 2018, you need to provide the best user experience possible. Find out how to do that here. → Read More
Should you use emojis when communicating with clients?
Is it unprofessional or engaging for real estate agents to use emojis when communicating with clients? Find out how agents and consumers feel. → Read More
How to make the perfect holiday cards for clients
Whether you celebrate Christmas, Hanukkah or only Thanksgiving -- holidays give us the opportunity to be fun, creative and stay on brand with holiday cards. → Read More