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A publication strategy seeks to build an audience by focusing on news and trends, whereas a library strategy seeks to attract those looking for specific information. → Read More
The firms that succeed the most with content marketing are much more likely to document their strategies, according to research. → Read More
Marketers say their top concern about Twitter is that hate speech will become more prevalent. See the research from Capterra. → Read More
Content marketers were polled and gave their salaries for 7 top roles. These are the commonly reported numbers. → Read More
This infographic details a three-phase approach for identifying your audience on social media and refining your efforts to meet their needs. → Read More
Bloggers say it takes more than four hours, on average, to write a blog post. This research also includes average post length and B2B vs B2C. → Read More
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach. → Read More
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. → Read More
Understanding consumer psychology can be a boon to marketers looking to push customers down the sales funnel. This infographic covers the basics. → Read More
B2B buyers say they find video content helpful when it educates them and when it provides a solution to a problem they are facing. See the research. → Read More
This infographic covers what social media managers were like as kids, what their responsibilities and challenges are, and how they feel about the future. → Read More
An Instagram study cross-referenced tags with #tattoo and various brand names. See the infographic of the results. → Read More
B2B marketers say the major benefits of a data-driven demand generation strategy are better lead quality and better customer experiences. See the research. → Read More
Most marketers do not feel effective in their roles or prepared for their future in marketing. See more research on B2B marketing training. → Read More
B2B marketers say their biggest challenges in demand generation are generating high-quality leads and collecting high-quality data. See the research. → Read More
Social media is the second largest source of leads for B2B marketers, who use LinkedIn most often but find that Twitter produces higher post engagement. → Read More
For social media marketing to be effective, it helps to have images at the optimal size. See the recommended sizes for LinkedIn. → Read More
Social media marketers have to do a lot to cover all their bases. This infographic breaks those activities down into a daily, weekly, and monthly checklist. → Read More
This infographic helps you diagnose which of 6 kinds of writer's block you have, as well as how to work through it. → Read More
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year. See the infographic. → Read More