James Cooper, AdWeek

James Cooper


New York, NY, United States

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Past articles by James:

Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind

Adapting to OTT’s evolution was also a focus of Adweek’s annual video roundtable. → Read More

Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

The new Live Victoriously campaign keys on everyday consumer celebrations. → Read More

Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala. → Read More

Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi

New firm also acquires BrandShop to create a digital customer experience company. → Read More

Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science

To Dr. Jason Wersland, over-prescribed pharmaceuticals are the ‘ultimate competition’. → Read More

3 CMOs Take Us Inside Their Brands’ SXSW Experiences

Adweek caught up with the marketing chiefs of Land O’Lakes, Visible and Showtime. → Read More

Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR

So they can be involved at all points of a customer’s purchasing journey. → Read More

Editor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be When They Grow Up?

Introducing our inaugural Summit on the topic. → Read More

A Shift in Customer Experience Marketing Is Here. Are You Ready?

The empathy economy is here for all. → Read More

Innovation Is Transforming Healthcare, Providing Consumers More Control Over Their Wellness

Technology gives users a deeper connection to their health. → Read More

How Technology Is Reshaping the Concept of Play

At CES, Hasbro looks to esports for teaching moments → Read More

This Cruise Line CMO Just Bought Equipment On the Spot at CES

Meg Lee of Norwegian Cruise Lines is hoping to deliver an ‘enhanced guest experience’ with the new tech. → Read More

Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will

It’s technology in service of storytelling at CES. → Read More

These CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement

Burger King, Pandora and TD Ameritrade chief marketing officers discuss it at CES 2019. → Read More

Editor’s Letter: It’s Viva Las Vegas for Brands

Marketers and exhibitors make their annual march on CES. → Read More

Editor’s Letter: Adweek Is Challenging Convention With a New Event Franchise

Our Challenger Brand summit will take place Feb. 6 and 7. → Read More

Editor’s Letter: Modern Sales Takes a Community-Oriented Approach

Understanding customers’ experiences is an all-hands effort involving the entire company. → Read More

Editor’s Letter: The CMO Revolution Will Be Co-Created

As the role morphs, collaboration is becoming key. → Read More

Editor’s Letter: a Call to Action at Brandweek

These 4 themes will form the basis of the discussions, questions and debates in Palm Springs later this month. → Read More

On the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and Innovation

Drone technology sees competition from quite a few established arenas. → Read More