James Cooper
AdWeek
New York, NY, United States
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Past articles by James:
Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind
Adapting to OTT’s evolution was also a focus of Adweek’s annual video roundtable. → Read More
Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible
The new Live Victoriously campaign keys on everyday consumer celebrations. → Read More
Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards
The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala. → Read More
Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi
New firm also acquires BrandShop to create a digital customer experience company. → Read More
Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science
To Dr. Jason Wersland, over-prescribed pharmaceuticals are the ‘ultimate competition’. → Read More
3 CMOs Take Us Inside Their Brands’ SXSW Experiences
Adweek caught up with the marketing chiefs of Land O’Lakes, Visible and Showtime. → Read More
Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR
So they can be involved at all points of a customer’s purchasing journey. → Read More
Editor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be When They Grow Up?
Introducing our inaugural Summit on the topic. → Read More
A Shift in Customer Experience Marketing Is Here. Are You Ready?
The empathy economy is here for all. → Read More
Innovation Is Transforming Healthcare, Providing Consumers More Control Over Their Wellness
Technology gives users a deeper connection to their health. → Read More
How Technology Is Reshaping the Concept of Play
At CES, Hasbro looks to esports for teaching moments → Read More
This Cruise Line CMO Just Bought Equipment On the Spot at CES
Meg Lee of Norwegian Cruise Lines is hoping to deliver an ‘enhanced guest experience’ with the new tech. → Read More
Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will
It’s technology in service of storytelling at CES. → Read More
These CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement
Burger King, Pandora and TD Ameritrade chief marketing officers discuss it at CES 2019. → Read More
Editor’s Letter: It’s Viva Las Vegas for Brands
Marketers and exhibitors make their annual march on CES. → Read More
Editor’s Letter: Adweek Is Challenging Convention With a New Event Franchise
Our Challenger Brand summit will take place Feb. 6 and 7. → Read More
Editor’s Letter: Modern Sales Takes a Community-Oriented Approach
Understanding customers’ experiences is an all-hands effort involving the entire company. → Read More
Editor’s Letter: The CMO Revolution Will Be Co-Created
As the role morphs, collaboration is becoming key. → Read More
Editor’s Letter: a Call to Action at Brandweek
These 4 themes will form the basis of the discussions, questions and debates in Palm Springs later this month. → Read More
On the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and Innovation
Drone technology sees competition from quite a few established arenas. → Read More