Brian Sutter, Forbes

Brian Sutter


Dallas, TX, United States

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Past articles by Brian:

10 Reasons Your Content Marketing Has Failed

Read about the top ten reasons your content marketing efforts may not be successful. Learn about what those reasons are and how you can work to reach your goals and get the results you want! → Read More

Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think

If you’re like most businesses today, you’re involved in social media marketing, but do you know if you’re generating any kind of return on your investment? Here’s how to figure it out. → Read More

7 Business “Failures” That Turned Into Billion-Dollar Wins

Failure is just the first draft of success. Don’t believe that? Then you may be judging yourself and others too harshly. Because while we love stories of runaway success, the reality is that most o… → Read More

Free Marketing Tools Every Small Business Marketer Should Try

Learn about the 42 best small business marketing tools you could can use to promote your business for almost nothing. → Read More

How to Do a Content Audit (Without Drowning in Data)

Return on investment. It’s been the bugaboo of content marketing for far too long. Getting to a positive ROI from content marketing requires a lot of things, of course. The most basic thing is to g… → Read More

How to Effectively Manage Your Company’s Online Reviews

Online customer reviews can be either a blessing or a curse. Here’s how to better manage them for your small business. → Read More

How to Use Social Selling for Your Small Business

The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media. → Read More

5 Affordable Ways to Hold On To Your Customers

Small businesses get it. The best way to increase your revenue is to focus on your existing customers. In a recent survey of 1,100 American small business owners, 40% said they plan to increase reven… → Read More

5 Ways Small Business Marketing Has Evolved—Are You Keeping Up With the Times?

The past decade has seen huge disruption, much of it driven by technology, in the way marketers approach their craft → Read More

Why Customer Experience and Retention is the Single Best Way to Increase Revenue

Small business is the engine of the American economy. Fortunately, it’s growing – 69% of small business owners expected revenue growth in 2017. And it’s robust growth, too: 38% of them expected… → Read More

7 Ways the U.S. Government Helps Small Businesses

Whether you need a loan for your startup or seek expert advice on how hire, there are many resources available from the government to help you either start or grow a small business—and all of them are free! → Read More

3 Simple Ways to Smooth Cash Flow For Your Small Business

Money may not be everything, but it certainly makes things run smoother. Especially businesses. Without enough cash to operate, your business processes can seize, much like the way a car’s engine c… → Read More

15 Essential Skills for Content Marketers—Do You Have Them?

Content marketing isn't always easy, but it can be very effective. We present a list of must-have skills the modern content marketer can't really do without, and some might surprise you. → Read More

5 Simple Ways to Send Better Emails

Small business owners know the value of email marketing. 50% of them say they send marketing emails to their customers. That puts email in second place as the most popular small business marketing ta… → Read More

5 Hot Social Media Trends Every Marketer Should Be Aware Of

Keeping up with the latest social media trends can be a challenge, so marketing expert Brian Sutter did the research for you by tracking the top trends that will impact small businesses in the coming year. → Read More

5 Surprising Facts About Small Business Marketing

Think you know small business marketing? Think again. Here are some fun facts to list off the next time you want to sound smart at a meeting—or the next time you want to adjust your marketing strategy. → Read More

How to Get Your Content to Appear in Featured Snippets

There have been many changes to Google’s search results over the years, but one of the biggest and most consequential happened about two years ago. It’s when we started seeing “Featured Snippet… → Read More

How to Make Hiring Easier With Content Marketing

Content marketing lets you attract an audience of likely customers. Can it also attract prospective employees? And can you use content to attract higher quality employees – and maybe even keep the… → Read More

6 Things New SEO Research Reveals About Content Marketing

Most content marketers know they need search engine optimization skills. But if you really want an edge, snitch ideas from the latest SEO studies. We did. → Read More

The Best Way to Get New Customers

Every business wants new customers. Usually, many more new customers. But you have to get them cost-effectively. And the new customers have to be good customers, too. Overpaying for low-value, high-m… → Read More