Barry Levine
ClickZ
New York, NY, United States
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Past articles by Barry:
Tealium report: Consumers trust brands with their data, but with conditions
Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on the topic from customer data platform Tealium. Entitled “Trust is Golden: How Brands Can Prioritize Privacy in the Age of the Data” [free, registration … → Read More
LinkedIn report: Many marketers are measuring ROI wrong
Only 4% of marketers are measuring ROI over a period of six months or longer, according to a report out today from LinkedIn. → Read More
BI platforms take center stage as Google buys Looker and Salesforce buys Tableau
Google and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics right now in the industry. → Read More
Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads
70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Taylor told ClickZ, following the announcement that they'll be adding two new kinds of ads – Discovery and Gallery – plus offering a redesigned Google Shopping. → Read More
Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard. → Read More
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more. → Read More
Persado shares word-choice lessons from its AI-authoring platform
A new white paper from the company codifies some of its most effective approaches for three industries, across six channels. → Read More
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants. → Read More
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants. → Read More
How startup Highland Math aims to improve the data market
Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables. → Read More
Marketers less concerned about data tech, IAB annual report finds
The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge. → Read More
SurveyMonkey buys Usabilla
Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio. → Read More
MarTech Today research: Guide to picking an identity resolution platform
How to determine if you need an identity resolution provider and what questions to ask. → Read More
RichRelevance adds deep learning so new products can get recommended
The e-commerce personalization platform now generates insights from product info and other unstructured data. → Read More
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
The technology is becoming increasingly important to providing digital marketing’s most complete vision. → Read More
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. → Read More
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had. → Read More
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat. → Read More
Why marketers need to help manage digital transformations
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital. → Read More
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands. → Read More