Giselle Abramovich
CMO.com
Middletown, NJ, United States
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Past articles by Giselle:
Podcasts Grow Into Effective Advertising Medium As Consumption Rises
More people are tuning into podcasts and are heavily engaged with this audio content, according to new data released today from Adobe Analytics. → Read More
15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality
For travel and hospitality brands, providing superb experiences starts long before their customers’ trips ever begin. → Read More
Adobe Study: Voice Commerce Rises As Top Priority
Voice technology is quickly becoming the status quo for brands looking to reach customers across channels, devices, and platforms. → Read More
Customer Experience Is The New Brand Currency
According to Amit Ahuja, VP of ecosystem development at Adobe, the only way to nail customer experience across touch points is by developing and implementing a sound customer experience management (CXM) strategy. → Read More
CIOs: The New ‘Chief Enablers’ Of Digital Transformation
Their behind-the-scenes days long gone, the role of today’s chief information officers has evolved to lead their organizations into a new era. → Read More
Millennials Have Higher Expectations for CX than Older Generations
Customer experience, or CX, is a huge focus for marketing teams everywhere. Learn about the generational expectations for customers in financial services, media and entertainment, travel and hospitality, and retail. → Read More
The New Way Forward In B2B: Account-Based Experience
For B2B marketers, making experience their business means thinking beyond CRM, said Steve Lucas, SVP of Marketo, an Adobe company, at Adobe Summit. → Read More
5 Brands that Centered Digital Transformation Around Customers
A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape.That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference. → Read More
Television’s Future Is Both Data-Driven And Linear
With the TV upfronts right around the corner, Jim Nail, principal analyst at Forrester, has straightforward advice for media buyers deciding whether to spend on digital or traditional: Buy both. → Read More
For IT Decision Makers, Data Security And AI Are Top Priorities
For years companies have been talking the talk about replacing their organizational silos with more cross-functional collaboration. According to new research, it appears some are now walking the walk. → Read More
Ad Opportunities Are Aplenty With Digital Audio Consumption Up
More people across all age groups are tuning in to digital audio content, such as music and podcasts. For advertisers, this presents an opportunity to connect with consumers in an emotional and contextually relevant way, according to new research from Adobe. → Read More
The Changing Role Of The CMO In The Age Of Customer Experience
Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, so, too, have their roles. → Read More
Digital Transformation 2.0: Customer Experience Management
Customer experience management (CXM) is the next stage of the customer-centric business transformation. These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of those experiences a must. Learn how to execute on customer expectations in this blog. → Read More
Digital Transformation 2.0: Customer Experience Management
These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of those experiences a must. → Read More
15 Mind-Blowing Stats About Customer Experience Management
Numerous studies show that companies that make experience their business are outperforming the competition. Now they’re onto the next phase of digital transformation. → Read More
Voice Ads Are More Engaging Than Other Formats, Consumers Say
The proliferation of voice-activated technology is giving new life to audio-based advertising, according to a new study by Adobe. → Read More
5 Consumer Trends That Are Shaping Digital Content Consumption
Walk into any establishment today, and it’s almost certain you’ll see plenty of people looking at their smartphones. This increase in smartphone usage is directly influencing consumer content consumption habits, according to a new study by Adobe. → Read More
15 Mind-Blowing Stats About Mobile
Much has changed since cell-phone inventor Martin Cooper placed the first mobile call in 1973. → Read More
5 Technologies That Are Reshaping Customer Experience
From AR and voice to VR and more, there’s no shortage of new ways to connect with customers—and the list continues to expand. As a digital leader, the question is which ones to invest in. → Read More
5 Holiday Online Shopping Trends To Guide Your 2019 Strategy
While the holiday season is behind us, the insights from consumer online shopping trends from the period between Nov. 1 through Dec. 31, 2018 can be useful in guiding e-commerce and marketing strategies all year long. → Read More