Don Fluckinger, TechTarget

Don Fluckinger

TechTarget

Nashua, NH, United States

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Recent:
  • Unknown
Past:
  • TechTarget

Past articles by Don:

Salesforce customers react as details about Genie emerge

Salesforce grows up by connecting all its clouds to one data platform. The hard part will be demonstrating value behind the investments it will require. → Read More

DOT dashboard puts airline customer service teams on notice

The U.S. Department of Transportation's new dashboard shines light on airline passenger rights. Will it push the industry's already-strapped contact centers over the edge? → Read More

Third-party cookies remain as Google advertising in DoJ's sights

Experts offer sound advice for marketers worried about their Google advertising and third-party cookie strategies as regulators turn up the heat on Google. → Read More

Oracle CX layoffs: What customers should do right now

In the wake of what appear to be massive layoffs in Oracle CX operations, customers should do these things now to protect their technology investment. → Read More

HubSpot releases free CMS with marketing, CRM integrations

HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers. → Read More

Lob launches direct mail automation platform

As direct mail makes a comeback, longtime API vendor Lob launches a web front-end to automate physical mail campaigns directed by marketing automation data. → Read More

Salesforce Marketing, Service Clouds add, rename features

Salesforce Marketing Cloud and Salesforce Service Cloud add a host of new features and contact center integrations now and to come in Summer '22 release. → Read More

Salesforce AppExchange revamps user search, discovery

Salesforce updates AppExchange partner marketplace to add more effective search and surfacing of more appropriate results for users, as the app count tops 7,000. → Read More

Adobe Target adds more granular personalization features

Adobe's personalization engine adds AI tools and CDP connections for marketers to experiment with their cross-channel marketing campaigns for specific audiences. → Read More

Google boosts AI customer experience

Two bits of CX news from Google: Cloud Platform expands customer success operations globally, and users find the search behemoth's AI a fit for customer experience deployments. → Read More

Google debuts Topics, its latest third-party cookie replacement

Topics, a replacement for browser tracking cookies, is Google's latest idea to preserve browser privacy while preserving the value of its digital ad platform. → Read More

IBM ports weather data to AWS Data Exchange feed

IBM tries a new idea for weather data from The Weather Company, built from acquired Weather Channel digital assets: Offer it as an AWS Data Exchange feed. → Read More

More marketing personalization from AWS, Pegasystems

AWS and Pegasystems add AI tools to their cloud offerings that enable deeper personalization and journey orchestration for marketers and e-commerce sellers. → Read More

Zendesk to acquire SurveyMonkey parent Momentive

A planned Zendesk-Momentive merger, estimated to be valued at around $4 billion, would add voice-of-the-customer capabilities and grow Zendesk’s CX platform. → Read More

HubSpot CRM adds B2B online payments processing

Small businesses are moving off invoices, checks and wire transfers to online payments processing. HubSpot CRM forges Stripe partnership to enable it. → Read More

Benioff: Salesforce-Slack merger supports hybrid workforce

Just 1,000 of the typical 180,000 Salesforce users attended Dreamforce 2021, but it was enough to get CEO Marc Benioff fired up about the future of hybrid work opportunities. → Read More

More Salesforce-Slack integrations to come

Salesforce unveiled a total of 16 Slack integrations to its platform, some available now, and some to come next year, following the blockbuster acquisition. → Read More

Salesforce Marketing Cloud to get analytics boost

Dreamforce product news: Salesforce Marketing Cloud gets new Datorama integrations, while Commerce Cloud inks a FedEx partnership for shipping services. → Read More

FACE Act aims to improve government CX

The bipartisan bill that would codify the measurement of customer experience for federal agencies cleared the Senate Committee on Homeland Security and Government Affairs. → Read More

Adobe, Salesforce expand health clouds

At HIMSS21, both Adobe and Salesforce release new features for their respective health cloud verticals as payers, providers and pharmas take CX approach. → Read More