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Salesforce grows up by connecting all its clouds to one data platform. The hard part will be demonstrating value behind the investments it will require. → Read More
The U.S. Department of Transportation's new dashboard shines light on airline passenger rights. Will it push the industry's already-strapped contact centers over the edge? → Read More
Experts offer sound advice for marketers worried about their Google advertising and third-party cookie strategies as regulators turn up the heat on Google. → Read More
In the wake of what appear to be massive layoffs in Oracle CX operations, customers should do these things now to protect their technology investment. → Read More
HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers. → Read More
As direct mail makes a comeback, longtime API vendor Lob launches a web front-end to automate physical mail campaigns directed by marketing automation data. → Read More
Salesforce Marketing Cloud and Salesforce Service Cloud add a host of new features and contact center integrations now and to come in Summer '22 release. → Read More
Salesforce updates AppExchange partner marketplace to add more effective search and surfacing of more appropriate results for users, as the app count tops 7,000. → Read More
Adobe's personalization engine adds AI tools and CDP connections for marketers to experiment with their cross-channel marketing campaigns for specific audiences. → Read More
Two bits of CX news from Google: Cloud Platform expands customer success operations globally, and users find the search behemoth's AI a fit for customer experience deployments. → Read More
Topics, a replacement for browser tracking cookies, is Google's latest idea to preserve browser privacy while preserving the value of its digital ad platform. → Read More
IBM tries a new idea for weather data from The Weather Company, built from acquired Weather Channel digital assets: Offer it as an AWS Data Exchange feed. → Read More
AWS and Pegasystems add AI tools to their cloud offerings that enable deeper personalization and journey orchestration for marketers and e-commerce sellers. → Read More
A planned Zendesk-Momentive merger, estimated to be valued at around $4 billion, would add voice-of-the-customer capabilities and grow Zendesk’s CX platform. → Read More
Small businesses are moving off invoices, checks and wire transfers to online payments processing. HubSpot CRM forges Stripe partnership to enable it. → Read More
Just 1,000 of the typical 180,000 Salesforce users attended Dreamforce 2021, but it was enough to get CEO Marc Benioff fired up about the future of hybrid work opportunities. → Read More
Salesforce unveiled a total of 16 Slack integrations to its platform, some available now, and some to come next year, following the blockbuster acquisition. → Read More
Dreamforce product news: Salesforce Marketing Cloud gets new Datorama integrations, while Commerce Cloud inks a FedEx partnership for shipping services. → Read More
The bipartisan bill that would codify the measurement of customer experience for federal agencies cleared the Senate Committee on Homeland Security and Government Affairs. → Read More
At HIMSS21, both Adobe and Salesforce release new features for their respective health cloud verticals as payers, providers and pharmas take CX approach. → Read More