Bill Bradley, AdWeek

Bill Bradley


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Past articles by bill:

Oscars Ratings Increase 12%, Drawing 18.7 Million Viewers

ABC's audience grew for the second consecutive year, but remains far below its pre-pandemic numbers. → Read More

Oscars Producers Get Candid About Ratings in Post-Slap World

The 94th Academy Awards rebounded from a record low partly due to the incident between Will Smith and Chris Rock. → Read More

GroupM Brings On Entertainment Muscle for Diverse Voices

The initiative with Warner Bros. Discovery will develop exclusive content and sponsorship opportunities. → Read More

Weak TV Ad Market Fuels Buyer Uncertainty As Upfronts Loom

With spending down, marketers push for greater flexibility in this year's talks. → Read More

Fuse Media Debuts Plans to Grow DEI-Focused Programming

The company plans to showcase how its expanded roster of DEI-focused programming allows advertisers to connect with young, multicultural consumers. → Read More

AMC Networks Names Kristin Dolan CEO in Surprise Move

The longtime board member is also the wife of chairman James Dolan. → Read More

AMC Networks Reorganizes Commercial Revenue Group

The changes focus on the ad sales portion of the team, expanding roles for key leaders. → Read More

The Fast X Trailer Furiously Takes Over the Super Bowl

Universal's film hits theaters May 19. → Read More

Disney Celebrates 100 Years in Surprise Super Bowl 57 Spot

The ad includes sequences from Star Wars, animated films such as Frozen and behind-the-scenes moments with fans → Read More

Fox's Super Bowl Promo Strategy Is Going to the Next Level

The network's 'smarter' in-game campaign highlights key upcoming shows. → Read More

All the Movie Trailers From the 2023 Super Bowl

Paramount, Disney, Universal and Warner Bros. Discovery are reportedly getting in on the Big Game. → Read More

TelevisaUnivision Changes 2023 Upfront Venue to Meet Demand

The company will hold its May 16 presentation at Pier 36 in New York City. → Read More

Disney Is Bringing Its Magic From Its Films to Advertising

The company previews its technology and data showcase, shifts upfront week event location. → Read More

Product Placements Left in Limbo Amid TV Cancellations

What happens for a brand when a series suddenly disappears? → Read More

YouTube Shifts Brandcast Upfront Week Event to Wednesday

After last year's Tuesday presentation, it will now follow Netflix a day later. → Read More

Nielsen Announces the Launch of Nielsen One Ads

The company said the offering provides a consistent, comparable and deduplicated view across screens. → Read More

Apple TV+ Names Ricky Strauss Its New Head of Marketing

Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the streamer. → Read More

The Important Things That TV Execs Learned in 2022

From the need for more flexibility to finally mastering Zoom calls. → Read More

10 Unfortunate TV Cancelations of 2022

From prestige dramas to most of The CW slate. → Read More

NBC Starting New Year Fresh With Brand Refresh

The company is rolling out an update on its logo and studio card. → Read More