Bill Bradley
AdWeek
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Past articles by bill:
Oscars Ratings Increase 12%, Drawing 18.7 Million Viewers
ABC's audience grew for the second consecutive year, but remains far below its pre-pandemic numbers. → Read More
Oscars Producers Get Candid About Ratings in Post-Slap World
The 94th Academy Awards rebounded from a record low partly due to the incident between Will Smith and Chris Rock. → Read More
GroupM Brings On Entertainment Muscle for Diverse Voices
The initiative with Warner Bros. Discovery will develop exclusive content and sponsorship opportunities. → Read More
Weak TV Ad Market Fuels Buyer Uncertainty As Upfronts Loom
With spending down, marketers push for greater flexibility in this year's talks. → Read More
Fuse Media Debuts Plans to Grow DEI-Focused Programming
The company plans to showcase how its expanded roster of DEI-focused programming allows advertisers to connect with young, multicultural consumers. → Read More
AMC Networks Names Kristin Dolan CEO in Surprise Move
The longtime board member is also the wife of chairman James Dolan. → Read More
AMC Networks Reorganizes Commercial Revenue Group
The changes focus on the ad sales portion of the team, expanding roles for key leaders. → Read More
The Fast X Trailer Furiously Takes Over the Super Bowl
Universal's film hits theaters May 19. → Read More
Disney Celebrates 100 Years in Surprise Super Bowl 57 Spot
The ad includes sequences from Star Wars, animated films such as Frozen and behind-the-scenes moments with fans → Read More
Fox's Super Bowl Promo Strategy Is Going to the Next Level
The network's 'smarter' in-game campaign highlights key upcoming shows. → Read More
All the Movie Trailers From the 2023 Super Bowl
Paramount, Disney, Universal and Warner Bros. Discovery are reportedly getting in on the Big Game. → Read More
TelevisaUnivision Changes 2023 Upfront Venue to Meet Demand
The company will hold its May 16 presentation at Pier 36 in New York City. → Read More
Disney Is Bringing Its Magic From Its Films to Advertising
The company previews its technology and data showcase, shifts upfront week event location. → Read More
Product Placements Left in Limbo Amid TV Cancellations
What happens for a brand when a series suddenly disappears? → Read More
YouTube Shifts Brandcast Upfront Week Event to Wednesday
After last year's Tuesday presentation, it will now follow Netflix a day later. → Read More
Nielsen Announces the Launch of Nielsen One Ads
The company said the offering provides a consistent, comparable and deduplicated view across screens. → Read More
Apple TV+ Names Ricky Strauss Its New Head of Marketing
Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the streamer. → Read More
The Important Things That TV Execs Learned in 2022
From the need for more flexibility to finally mastering Zoom calls. → Read More
10 Unfortunate TV Cancelations of 2022
From prestige dramas to most of The CW slate. → Read More
NBC Starting New Year Fresh With Brand Refresh
The company is rolling out an update on its logo and studio card. → Read More