Sam Marsden, SearchEngineJournal®

Sam Marsden


United Kingdom

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  • SearchEngineJournal®
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Past articles by Sam:

How to Build Speed Dashboards in Google Data Studio

Learn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report. → Read More

5 Ways to Build a Google Algorithm Update Resistant SEO Strategy

Here's how you can set up your websites to be more resistant to Google’s algorithm updates and less dependent on organic traffic from the search engine. → Read More


Visualizing Speed Metrics to Improve SEO, UX, & Revenue

With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters. → Read More

How to Take Search Console to the Next Level with Google Data Studio

Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio. → Read More

This Talk Sucks! Solutions For Improving the Quality of Talks at Digital Conferences

Great talks are the cornerstone of digital marketing events. Here are some top ways that we can improve the quality of talks at digital conferences. → Read More

The Latest Google Search Console Updates: What You Need to Know

Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here. → Read More

Top 36 SEO Insights of the Year from Google's John Mueller

Google's John Mueller shared some important SEO insights this year on mobile-first, content, crawling, indexing, JavaScript, linking, and more! → Read More

5 Marketing Dashboard Templates to Start Building Your Dashboarding Empire

How much of your time is spent on reporting? Here are five marketing dashboard templates you can use to streamline reporting. → Read More

10 Pieces of SEO Wisdom That Will Transform Your Strategy

This collection of incredibly useful insights from some of the brightest minds in our industry might just change the way you approach SEO. → Read More

10 Time-Saving Automations for More Efficient Marketing

Want to become a more efficient marketer? Set up and maximize any of these 10 marketing automations that can help you save time. → Read More

A Guide to Crawling Enterprise Sites Efficiently

Squeeze out more timely SEO insights with fewer resources. Here's a time-efficient approach to crawling large enterprise sites. → Read More

Measuring the Effectiveness of Site Architecture Improvements

Improving site architecture optimisation is an iterative process. Here is a framework for measuring and monitoring the impact of these changes over time by looking at more than just site traffic. → Read More

HTTP/2 FAQ: What Every SEO Professional Needs to Know

With Google putting more value on site speed in their search algorithms, you can’t afford to ignore HTTP/2 and its benefits. Here's why it matters. → Read More

Backing the Underdog: Six Areas Bing Has the Edge on Google

In SEO, we hang off of Google’s every word but never mention to Bing. We've found many areas where Bing has an edge over Google. Read more to find out. → Read More

10 Facts You Think You Know About SEO That Are Actually Myths

SEO is renowned for misinformation, misunderstandings, and misconceptions. Here are 10 common misunderstandings about Google and SEO and why they’re wrong. → Read More

An Introvert’s Guide to Public Speaking

The idea of public speaking is a horrible prospect, especially for the introverted among us. Here are some tips on how to start speaking at conferences including how to prepare and what you should do afterwards. → Read More

A Crawl-Centred Approach to Content Auditing

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here's a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient. → Read More

Building Your Search Universe

Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks. → Read More

Responsible Gambling – Managing Your Money

There are many rules and regulations around responsible gambling but the buck stops with you. → Read More

Card Counting – What You Need to Know

Learn the ins and outs of carding counting with our handy overview. → Read More