Charlene Weisler
MediaPost
United Kingdom
Contact Charlene
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Charlene:
NYU, ARF Set Second Year Of Marketing Insights Certificate Program 02/03/2023
"The program reinforces best practices, especially in areas where there is fuzziness," says ARF CEO. → Read More
CLIK Behavior Research Forum Focuses On Real-World Applications 01/12/2023
"The best research is rigorous, but it is also relevant, and for me that always means starting in the marketplace," noted Professor Michael Barone. → Read More
Digital Syndication Explained: Q&A With Madavor's Matthew Martinelli 12/15/2022
With syndication, you're possibly reaching an audience that might not be familiar with you -- and gaining added revenue. → Read More
How Strong Is Consumer Trust in Your Brand? Q&A With Jebbit's Taylor Donnell 10/27/2022
While legacy brands may have the advantage of brand recognition, many D2C brands fare better in consumer trust, according to Jebbit's study. → Read More
The Rise Of Server-Side Ad Insertion: Q&A With Penthera's Scott Halpert 10/11/2022
SSAI delivers a broadcast-quality video stream that creates a superior end-user experience, says Halpert. → Read More
Majority Of Consumers Unhappy With Digital Shopping 09/15/2022
In a Contentsquare study, a whopping 85% of consumers expressed dissatisfaction with their online shopping experiences. → Read More
Taking The MRC Into The Future: Q&A With George Ivie 06/29/2022
CEO Ivie breaks down the MRC's greatest hits, and explains what the council hopes to accomplish in the next two years. → Read More
A Deep Dive Into AVOD: Q&A With Penthera's Brian Kline 06/01/2022
Kline addresses advertisers' challenges in AVOD, including friction between TV and digital agencies. → Read More
Prepare For Web 3.0: Q&A With SCS' Sean MacPhedran 05/12/2022
"The gaming industry is bigger than Hollywood and the music industries combined, and it's setting the stage for the metaverse," says MacPhedran. → Read More
Adding Data Science For ROI: Q&A With Mediastruction's Marilois Snowman 04/21/2022
Among the topics Snowman discusses: the disconnect between content providers and agencies, disconnect between brands, and the future of measurement. → Read More
Keeping Pace With Content Syndication: Nordot's Aya Uryu 03/15/2022
"Nordot is an infrastructure that's plugged into news publishers' or aggregators' backend to help them syndicate or source content," says COO Aya Uryu, → Read More
TiVo XTend Enters the Marketplace: Q&A With Daniel Heelan. 03/02/2022
Tivo Xtend is a suite of personalization tools that links content choices with segmentations and dynamic advertising. → Read More
A Look At Global Converged TV Trends: Q&A With TV Squared's Jamie Lemle 11/17/2021
A Look At Global Converged TV Trends: Q&A With TV Squared's Jamie Lemle - 11/17/2021 → Read More
Meeting NYC's Growing Tech Needs: Q&A With NYC Media Lab's Rosenbaum 10/21/2021
At NYC Media Lab Summit 2021, "the red-hot topic was certainly artificial intelligence," says Rosenbaum. AI "fuels innovation across many industry partners." → Read More
Measurement In Age Of Data and Fragmentation 10/05/2021
Industry folks discuss cross-platform measurement, now a hot topic along with MRC's de-accreditation of Nielsen metrics. → Read More
Exploring The Many Facets Of OTT 08/11/2021
Among the biggest challenges to OTT are "fragmented inventory, and cross-platform measurement of linear TV + OTT," according to industry panel. → Read More
Is There A Future for Research? Q&A With Jeff Boehme 07/16/2021
Consultant Jeff Boehme has some strong opinions about the role that research and data play in media. → Read More
Taking Marketing Into Quantitative Age: Q&A With Marc Media's Walid Eli Khoury 06/23/2021
"We built an IOT platform that we integrated into video brochures to enable digital measurement in real time," says Marc Media CEO. → Read More
Gathering Data On Web Jerks: Q&A With SUNY Binghamton's Blackburn 06/10/2021
Blackburn has been awarded a grant to devise ways to make online content -- especially social media -- easier to gather and sort. → Read More
Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq 05/12/2021
Using footfall and other traffic data, Cuebiq will measure the effectiveness of the Ad Council and COVID Collaborative Vaccine Education Initiative. → Read More