Kimberly Maul
AdExchanger
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Past articles by Kimberly:
Denmark's Densou Pushes Into Programmatic Classifieds
Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet's first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn't significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen-based independent... Continue reading » → Read More
Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. According to data released by DSP and DMP Turn, price... Continue… → Read More
How Mindshare And Nestle Localize Programmatic Video In China
Nestle recently kicked off a global initiative to increase programmatic buying, but the China market needed a specialized approach. Working with a local DMP and DSP, Nestle media agency Mindshare recently kicked off a programmatic video program for its client in the region, allowing the brand to work with the big four video publishers there.... Continue reading » → Read More
Mail.ru Launches A Mobile Ad Platform
Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian online advertising market has historically been very insular, which is an issue that Mail.ru wanted to tackle, according to CEO Dmitry Grishin. "It's usually local advertising... Continue reading » → Read More
Lack Of Data Still A Challenge In APAC
Programmatic has been gaining steam in the Asia-Pacific region, but there is still a lot of awareness and understanding needed, according to a new study from Singapore-based mediaQuark. Of the 108 ... → Read More
Smartphone Penetration In Asia To Reach Mass Market In 2015
Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be at 36% of the entire population in 2015, with… → Read More
Russian DSPs Battle For Distinction
In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. "The market is getting new DSPs every month," Vladimir Klimontovich, CTO of Russian DSP GetIntent, told… → Read More
Yandex’s ADFOX Acquisition Signals Movement For RTB In Russia
Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. "We expect the deal with ADFOX will let us extend our… → Read More
Segmento, The Russian Rocket Fuel
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are someone’s clone,” he said.… → Read More
RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s founder and CEO Eugene Legkiy claims its greatest competition comes from without – from global players like IPONWEB, OpenX and AppNexus. Global companies trying to make inroads are… → Read More
Between Digital Juggles SSP And DSP In Russia
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData and HubRus. Between Digital covers both the buy and sell side in the programmatic space in Russia. Its Between sell-side platform launched in 2012 and its Intensity demand-side platform in 2013, and the company employs approximately 20 people with a headquarters in… → Read More
Local DSP HubRus Sees Growth In RTB, Video in Russia
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX and AiData. Many international DSPs follow and learn from companies in more mature programmatic markets. But the team behind HubRus, a Moscow-based DSP founded in 2012, admits that the decision to introduce a local DSP to Russia came after attending AdTech in New York. "It took… → Read More
AiData Solving Data Challenges In Russia
This is the third in a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex and ADFOX. As programmatic buying starts to take off in certain countries, finding and analyzing audience data can be a major challenge to getting it off the ground. In Russia, at least one company has been tackling this issue from the beginning. DMP AiData.me launched in Moscow… → Read More
ADFOX Sees Interest Grow For Programmatic In Russia
The Russian advertising market is one of marked interest for ad tech companies. Certainly Western mainstays like Google are working their way in. But it's the local players that dominate. Consider Google's recent partnership with Yandex to expand its inventory offered by Russian publishers. One such local player is ADFOX, a Moscow-based sell-side platform founded in 2005 that introduced its RTB… → Read More