Ben Cohen
Wall Street Journal
New York, NY, United States
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Past articles by Ben:
Why the Twinkie Is Now Worth Billions
The strategy changes and shifts in snacking habits that brought Hostess from bankruptcy (twice) to a $4.6 billion deal. → Read More
The NASA Engineer Who Made the James Webb Space Telescope Work
Greg Robinson, whose boss calls him “the most effective leader of a mission I have ever seen,” turned a $10 billion debacle into a groundbreaking scientific undertaking. Every moonshot is the result of marginal improvements. → Read More
Netflix Disrupted Entertainment With Binge Viewing. Now Can It Avoid Disruption Itself?
With the final two episodes of “Stranger Things,” Netflix may offer a business lesson in how to respond when the conditions of a company’s early success change. → Read More
The Boston Celtics Were Built by the Golden State Warriors
The fingerprints of the Warriors can be found all over the Celtics. How they were constructed explains why they’re both in the NBA Finals. → Read More
How the Golden State Warriors Got Back to the NBA Finals
With risky trades, value signings and unlikely picks, they found players who fit next to Stephen Curry—and reclaimed their place in the NBA. → Read More
LeBron James’s Business Partner Maverick Carter Talks Talent in the NBA, Hollywood and Beyond
The CEO of SpringHill Co., the firm behind ‘The Shop,’ aims to take the idea of athlete empowerment to entertainment. → Read More
How a Fringe NBA Player Blazed a Trail to Coach the Boston Celtics
Ime Udoka beat long odds and made an NBA team after getting a last-minute invitation to training camp. It was a month that would change his life. → Read More
The Warriors Have the Splash Brothers. Now They Have a Poole.
The sudden emergence of Jordan Poole next to Stephen Curry and Klay Thompson is a wrinkle that can flip the NBA playoffs. → Read More
The NBA Went Smaller. The Biggest Players Got Better.
Kevin Durant, Nikola Jokic, Joel Embiid and Giannis Antetokounmpo are the game’s most dominant forces. Their games are nothing alike. → Read More
40 Years Before He Retired, Mike Krzyzewski Was Nearly Fired
Duke fans in the 1980s wrote to the man who hired Coach K about firing him. He kept his coach—and their letters. → Read More
They Attend Duke. And North Carolina. Gulp.
Students on a unique scholarship go to both rival schools, putting them in a tricky position for Saturday’s Final Four game. → Read More
Duke vs. North Carolina Brings Doomsday to Tobacco Road
There are some people dreading Duke and UNC playing in the Final Four: Duke and UNC fans. → Read More
Attack of the Peacocks! Saint Peter’s Is Also an Emoji Underdog Story
The Saint Peter’s Peacocks are in the Elite Eight of the NCAA tournament. And peacock emojis are everywhere. → Read More
The Invisible Savior of the Saint Peter’s Basketball Team
Before the Peacocks made their NCAA tournament run, a Covid outbreak shut them down for nearly a month. It turned their season around. → Read More
New York Mayor to Lift Vaccine Requirement for Professional Athletes
Move, set to be announced Thursday, would pave way for Brooklyn Nets star Kyrie Irving to play in home games → Read More
‘Free Brittney’: A Campaign to Release Brittney Griner Fills the Silence
As the WNBA star’s legal case in Russia plods, a push to secure her release is beginning in the U.S. → Read More
The NCAA Tournament’s Best Upset Picks Are Not Exactly Cinderellas
Michigan is the most likely underdog in the bracket, according to our expert upsetologist’s statistical model. → Read More
The Smartest NCAA Bracket Strategy: Pick Last Year’s Champion
To win your March Madness tournament pool, be a contrarian and go with Baylor—again. → Read More
Brittney Griner Faces a Long Journey Through the Russian Legal System
The WNBA star has been detained for weeks. What happens next in her case? → Read More
Brittney Griner Flew to Russia an American Basketball Star—and Landed in Custody
The WNBA player was traveling back to her team in Russia when she was detained on drug charges. The fate of her case is uncertain amid war in Ukraine. → Read More