Joel Makower
GreenBiz
Oakland, CA, United States
Contact Joel
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Past articles by Joel:
Why we can't stop talking about greenwashing
If we don’t know what greenwashing is, how can we avoid it or fight it? → Read More
It’s a Jenga world after all
Can a game of building blocks help us understand how to keep ecological systems from collapsing? → Read More
2023: The year in preview
A peek into what GreenBiz Group has got planned for the year just starting. → Read More
2022 was the year that…
Before it fades into the sunset, some highlights from the year just passed. → Read More
The US is finally getting serious about nature-based solutions
A new Biden administration framework acknowledges that harnessing nature-based solutions to fight the climate crisis has become table stakes. → Read More
Greenhushing: Should companies speak up or shut up?
Welcome to the damned-if-you-do, damned-if-you-don't world of sustainability communications. → Read More
Your next corporate job: Protecting biodiversity
Jobs focusing on preserving and regenerating nature are on the rise. The focus: mitigating risk and seizing opportunity. Will "nature positive" be the next "net zero"? → Read More
How to greenwash like a pro
Satire, obviously. → Read More
The clarion call of ‘transition finance’ in a warming, wobbly world
The money is there, but a new form of capitalism is needed. Can it arrive in time? → Read More
What’s the purpose of ‘purpose’?
When is a purpose statement purposeful, and when is it just another well-intentioned but ultimately empty slogan? → Read More
Is advanced recycling the answer to plastic waste?
Waste into materials not just once but continuously: It’s the brass ring of the circular economy. Can it work? → Read More
The sobering reality of the UN’s Global Goals
There’s simply no way to sugarcoat it: We are failing as a species. → Read More
In Brazil, Suzano harvests trees with deep roots in communities
Can a company that cuts down millions of trees a year ever truly be sustainable? Context matters. → Read More
Why climate litigators may be coming for your company
A new era of climate- and sustainability-related lawsuits against companies is on the docket. → Read More
In Europe’s budding circular economy, regulation = innovation
Reprinted from GreenBuzz, a free weekly newsletter. Subscribe here. In Europe, the road to sustainability is circular. And while the journey is still in its early days, it seems to be picking up speed, thanks to regulation. That’s a conclusion from my time last week in Amsterdam to discuss how the circular economy is shaping up on that side of the pond. I was there in part to attend a board… → Read More
The profession of sustainability is doing just fine
The sustainability profession is thriving. That in itself is news. → Read More
When ESG meets DEI and goes back to the office
What happens when ESG and DEI meet the Great Resignation and the climate crisis — amid a pandemic? → Read More
Aware: Inside Amazon’s new private label for sustainable goods
The retail giant's new house brand aims to bring sustainable products to the masses. Will it work? → Read More
What constitutes a ‘good’ company? GreenBiz readers weigh in
Is it simply a matter of asking the right questions? → Read More
What does it mean to raise the bar on sustainable business?
Assessing a company’s sustainability performance is no small task. A modest proposal on how to change that. → Read More