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In the workshops, James and Karla Murray teach participants how photography and oral history can be tools to raise public awareness of local businesses, build community, and encourage advocacy. → Read More
The ArtBuilt Mobile Studio, parked outside the Seward Park branch of the New York Public Library, sees art making as an important tool to facilitate difficult conversations. → Read More
At the LES Citizens Parade, senior citizens of Chinese, Hispanic, and Jewish descent pretend to be a moving company, surrounded by cardboard boxes that carry immigrant stories. → Read More
In late July YouTube, already the 800-lb. gorilla in video, raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. markets. That makes a total of 15 YouTube TV markets. But with so much competition, will YouTube be the leader in attracting new and younger subscribers? → Read More
Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native Ads - 09/06/2017 → Read More
If live streams like the recent Comey hearing -- which drew 2.7 million unique viewers globally, according to Bloomberg -- are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. Beyond live streams, the digital video sandbox is getting crowded as Facebook, Snap, and Google have designs on the living room. Will Amazon, Hulu, and Netflix move… → Read More
Private equity firm GTCR announced it has purchased a majority stake in Simplifi Holdings, a programmatic advertising platform provider. The company's product, Simpli.fi, enables buyers of localized advertising, including local media groups and agencies, to purchase highly targeted campaigns across a variety of digital ad formats and device types. Financial terms of the deal were not disclosed. → Read More
Twitter's MoPub said it has launched the MoPub SDK with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release enables publishers that update to MoPub's latest SDK to offer buyers in-app inventory that is measurable for viewability, along with any of the other metrics IAS and Moat offer. → Read More
Programmatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleaning up its mobile exchange and supply platform. Dubbed "Keeping it Clean," the subsidiary of Fyber N.V. has partnered with Moat, Pixalate, and MobileWalla to help ensure clean ad inventory. → Read More
Belgian-Based RTL Group Acquires SpotX - 08/30/2017 → Read More
BuzzFeed -- which eschewed display ads on its site because they cluttered web pages, mostly annoy readers, and can slow page load times -- has done an about face in deciding to accept the ad format. The site, known for its quizzes and listicles, has decided to embrace display ads on its desktop and mobile websites. → Read More
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-time data analytics platform informed by machine learning. Financial terms of the deal were not disclosed. → Read More
The solar eclipse was a boon to The Weather Channel's digital properties, which racked up 12 million total solar eclipse views, including 8 million via video-on-demand and 4 million related to its live coverage, "Chasing Eclipse 2017. Weather said it racked up the most video views in a single hour, exceeding those of a previous live "viewing" event: last October's Hurricane Matthew. → Read More
As it looks to offer advertisers high-quality data from first- and third-party sources, mobile data exchange adsquare has launched the adsquare Data Alliance. The Berlin-based firm said it created the Alliance to offer advertisers accurate data at scale in a secure environment. → Read More
The Trade Desk Is All In On CTV, OTT, Audience Targeting - 08/28/2017 → Read More
Acknowledging consumers' demand for streaming audio and the advertising opportunity it presents, Adobe Advertising Cloud said it will expand its cross-channel ad capabilities by adding digital audio advertising formats on desktop and mobile devices. Adobe will partner with Rubicon Project to enable advertisers to plan and buy media across digital audio environments. → Read More
The Interactive Advertising Bureau (IAB) named digital marketing veteran John Frelinghuysen the trade group's newest publisher-in-residence. Most recently, Frelinghuysen served as executive vice president for digital media at Disney/ABC Television. → Read More
Aiming to gain a better understanding of audio ads and their impact, Pandora conducted a test with Nielsen Entertainment and found that shorter ads, eight seconds in length, perform better. In addition, shorter ads prompted high recall among 13- to 24-year-olds. → Read More
Content discovery platform Taboola is partnering with Getty Images to make it easier for clients to pair images with content discovery campaigns. → Read More
Marketers concerned about brand safety, ad fraud, ad measurement, viewability, and return on ad spend have developed a keen interest in independent third-party digital ad measurement and verification services. So it's no surprise that Providence Equity has taken a majority stake in DoubleVerify, a provider of such services. → Read More