Bonnie Harris
Business 2 Community
Saint Paul, MN, United States
Contact Bonnie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Bonnie:
3 Ways Small Business Can Adapt Visual Search Practices
Small business is known as the backbone of America. In fact, with more than 30 million small businesses across the country, they account for 48% of the → Read More
4 Reasons Visual Search is a Top Marketing Trend of 2021
The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual → Read More
Exciting Trends in Mobile App Development for 2021
Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands → Read More
Media Sensationalism in a Not-So-Sensational Time
Now that the media has shape-shifted into a constant, chaotic news cycle, consumers have to constantly alter their methods for seeking out accurate news → Read More
Avoiding Mind Pollution When You’re Stuck at Home
After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people like me, someone that worked in social media all day long, it was nothing short of traumatic. Every day I had to sift through the growing stream of virtual sound bites to find good curation… → Read More
Brand Management – Pandemic Edition
Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past crisis mode and are closed or have rapidly reduced their operation. The question now becomes – Recommended For You Webcast, March 26th: Maintaining Your Marketing Momentum in… → Read More
12 Instagram Updates You Need to Know Before 2019 Ends
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features… → Read More
Top Mobile App Development Trends to Watch for in 2020
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the… → Read More
Programmatic Marketing: What You Need to Know
RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for your marketing budget. If you’re not already using programmatic advertising, you’re missing out on a more intelligent way to reach your target audience. In fact, over 80% of all digital ad spend in the… → Read More
Top 8 Ideas to Improve Your Brand Initiatives Through Marketing Efforts
You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why and how of your business to identify your… → Read More
4 Reasons Your Clients Business Online Reputation is as Important as Your Own
A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their client’s online reputations are also very… → Read More
Not Just a Trend: How to Capitalize on Experiential Marketing
Fast-forwarding through TV commercials, using ad blockers on mobile and desktop, skipping ads entirely with streaming services subscriptions…these are the…… → Read More
4 Infographic Marketing Tips Seasoned Marketers Use
Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are…… → Read More
The Right Way To Calculate Marketing ROI
ROI is an acronym business loves to talk about. It’s one of the most important figures you have to take into account. Marketers often focus on superficial and short-term aspects of investments instead of something as crucial as ROI. People often talk about ROI in the context of fortune 500 companies, but that’s starting to change. With the knowledge of investment opportunities spreading, every… → Read More
Vertical Video and What You Need to Know About IGTV
Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the…… → Read More
5 Key Digital Marketing Trends for 2019 and Beyond
Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years…… → Read More
4 Reasons to Rethink Your Influencer Marketing Strategies
If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again.…… → Read More
The Power of Ephemeral Content
At first glance, ephemeral content appears to be yet another buzzworthy trend making rounds throughout the marketing industry. But after making a disparaging remark recently, I was schooled by a few… → Read More
Twitter for Marketing – A Refresher
Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people in the US are on Twitter, but… → Read More
Bridging the Gap with Integrated Marketing Concepts
PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I’ve had the honor of presenting integrated marketing concepts at… → Read More