Russ Jones
Moz
Durham, NC, United States
Contact Russ
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Russ:
The Maker SERP Squeeze: Why Should SEOs Care?
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time? → Read More
The Link Building Webslog
This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. What can you expect? 1. YELLING IN C... → Read More
Page Authority 2.0: An Update on Testing and Timing
We’ve made the tough decision to delay the launch of Page Authority 2.0. In this post, we'll take you through how we got here, where that leaves us, and how we intend to proceed. → Read More
The Theory Behind Ranking Factors — Whiteboard Friday
In this brand new Whiteboard Friday, Russ Jones discusses the theory behind various ranking factors, which have been with us since day one of search engine optimization, and gives us some improved definitions and vocabulary for those ranking factors to clear up our communication around them. → Read More
Page Authority 2.0 Is Coming This Month: What’s Changing and Why
Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Here are some of the ways we’re changing things up. → Read More
Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday
What does it take for an agency to see success in a constantly changing industry? From confidently raising your prices to knowing when to say no, Russ Jones covers four essential tactics that'll ultimately increase your bottom line in this Whiteboard Friday. → Read More
Risk-Averse Link Building
Agencies and consultants who are asked to build links for their clients need to have a sense for what works and what's risky. In this classic episode of Whiteboard Friday, Russ Jones charts a path forward. → Read More
Content Authority: Potential Measures of Authoritative Content
If Google were to use a measure of content authority, what might go into it? In this episode of Whiteboard Friday, Russ Jones walks us through what exactly might constitute a "content authority" score and how SEOs can measure their efforts. → Read More
Matter. How SEOs Can Help... Now
As SEOs, we can influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, SEO can be your superpower. Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — simply by doing your job and doing it well. → Read More
Generating Local Content at Scale
Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content. → Read More
Getting Smarter with SERPs
Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represents true traffic in this edition of Whiteboard Friday. → Read More
Content Expansion: From Prompt to Paragraph to Published Page
Expert content isn't out of reach. In this Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content all the way from prompt to paragraph to published piece → Read More
Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected
Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. → Read More
A Comprehensive Analysis of the New Domain Authority
A statistical look at Moz's much-improved Domain Authority. Find out how it performs vs previous versions of Domain Authority, competitor metrics, and more. → Read More
Detecting Link Manipulation and Spam with Domain Authority
You've done your homework, dotted all your i's and crossed all your t's, but have you really fooled Google with your link building campaign? Take a look at some methods we're exploring to root out link manipulation. → Read More
A New Domain Authority Is Coming Soon: What’s Changing, When, & Why
We're improving our Domain Authority algorithm on March 5th, 2019. Learn more, download helpful resources to share with clients and colleagues, and get ready for our most accurate authority score to date! → Read More
Using a New Correlation Model to Predict Future Rankings with Page Authority
Is it possible to "predict the future" when it comes to the SERPs? Measuring the correlation between a factor and changes in a SERP over time may come close. Russ Jones explores an alternative model for correlation studies in this post. → Read More
A Quarter-Million Reasons to Use Moz's Link Intersect Tool
Smart link prospecting is the key to earning high quality links, faster. The Link Intersect tool helped my agency land a $250,000 contract — read the story and see what it can do for you. → Read More
Risk-Averse Link Building
Agencies and consultants who are asked to build links for their clients need to have a sense for what works and what's risky. In this episode of Whiteboard Friday, Russ Jones charts a path forward. → Read More
Backlink Blindspots: The State of Robots.txt
Ever wonder why you see different links in Google Search Console compared to Moz, Majestic, and Ahrefs? Learn how usage of robots.txt across the web impacts the major link indexes. → Read More