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How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018. More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead … → Read More
Consider this your fail-safe guide to navigating the world of coupon affiliate websites, and how you can put them to work for your brand. → Read More
Content may be king for marketing, but did you know you can use similar strategies to recruit new employees? Here’s how to use content marketing to attract top talent for your brand. → Read More
If you have an eCommerce site and want/need more sales have you thought about using coupon affiliate sites to drive traffic to your website? → Read More
Are you using Instagram Stories effectively to promote your eCommerce store? Learn from the best in these 10 examples. I've broken down why each one of these is successful and how you can replicate their success with your own Instagram Story. → Read More
Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influe… → Read More
It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite → Read More
With the release of iOS 11 this fall, Apple unleashed AR on anyone running an iPhone 6 and above. And e-commerce brands are racing to offer those iPhone owners new ways to interact, discover, and buy their products with AR technology. Here are five examples of how ARKit is already transforming the e-commerce retail experience.... Read more » → Read More
Before AR, shoppers had two options: they could go to a physical store, or order online and hope for the best. Return policies were heavily used as many found the product didn’t live up to their expectations. The fit was off, the color wasn’t right, or it just looked different in real life. Now, imagine... Read more » → Read More
Pokemon Go. Google Glasses. Iron Man. These are all examples of AR, albeit rudimentary, failed, and fantasy. Now, with Apple’s ARKit available on iPhones this fall, augmented reality is about to become a lot more real, successful, and exciting. What is AR? AR stands for augmented reality. Perhaps the best way to understand AR is... Read more » → Read More
Apple’s ARKit has great implications for e-commerce. It’s the next best thing to literally trying before you buy, and you can do it anywhere you have your iPhone with you. Thanks to AR, consumers get a better feel for products before purchasing, increasing cart checkout totals and reducing returns. But the capabilities of AR promise... Read more » → Read More
The Marketer’s Guide to Finding and Selecting the Best Influencers for Your E-commerce Brand: With 67% of marketers increasing their influencer marketing budgets this year, it’s safe to say this… → Read More
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. → Read More
Are your email marketing efforts succeeding? If not, identify tactical gaps and missed opportunities by reviewing these 20 email marketing best practices. → Read More
When you think local SEO, you think Google. But another big name has been making some moves lately to enter the conversation, and that’s Facebook. Read more on the Wordtracker blog. → Read More
There all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting campaigns more effective, nurture brand advocates, help you → Read More
Ultimately, local SEO is all about engagement, and AR helps brands engage customers. Incorporating AR also shows that your brand is not just up on trends but actually ahead of the curve. → Read More
So you have an ecommerce store and want to use promo codes to sell more products. In this article learn how to use social media to promote your eCommerce store using promo codes. → Read More
Promo codes can take your influencer marketing campaign from simply raising awareness to driving sales. Learn how. → Read More
Today, I’m going to share five more great ways to squeeze a few more percentage points out of your conversion rate. → Read More