Vince Bond Jr.
Automotive News
Detroit, MI, United States
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UAW, FCA reach tentative agreement
Details were not released but a council made up of officers from UAW locals representing Chrysler workers across the U.S. must approve the agreement before it's presented to members for ratification. The council will review the pact on Wednesday, the union said Saturday. → Read More
UAW scrambles to save jobs, but layoffs loom
After getting big job-creation commitments in recent contracts, the union is scrambling to keep the members it has now as automakers brace for a possible recession. → Read More
Roadster's big catch: Longo Toyota
Longo Toyota has signed on to use Roadster's digital storefront. Consumers can complete transactions online and have vehicles delivered to them. → Read More
Roadster's big catch: Longo Toyota
Longo Toyota has signed on to use Roadster's digital storefront. Consumers can complete transactions online and have vehicles delivered to them. → Read More
Ads will tout KBB.com as go-to site for new-car info
Kelley Blue Book wants consumers to know that it can do more than tell them the market value of their vehicles before a trade-in. In its first major ad campaign in four years, Kelley Blue Book is reminding car shoppers that KBB.com is a hub for new-vehicle information, too. → Read More
'Audi Man' Tony Stark takes R8 for a spin in latest superhero flick
Allegiances will be in question during upcoming superhero flick Captain America: Civil War as friends turn to foes. But the alliance between Tony Stark and Audi will be as solid as ever. → Read More
BMW UK speeds up test drive recruitments with Facebook tool
BMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. It did this with the help of Facebook's Lead Ads tool. → Read More
Digital Honda ads make it personal
In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. So the TriHonda Dealers Association took a more targeted approach in a recent Tier 2 digital video blitz. → Read More
LotLinx names board member Mark Boyd chief revenue officer
Digital marketing firm LotLinx named Mark Boyd its vice chairman and chief revenue officer. Boyd, a 30-year veteran in automotive marketing, was an early investor in the company and joined its board of directors in 2012 -- the year it was founded. → Read More
LotLinx names digital-marketing vet Boyd its chief revenue officer
LotLinx has named digital marketing veteran Mark Boyd its vice chairman and chief revenue officer. Boyd burst into the automotive retailing scene in 1986 with price configuration technology from his company Chrome Data. → Read More
Google launches pair of mobile tools to connect car shoppers, dealers
Google has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices. → Read More
Social media firm launches tool to link dealers' systems with Facebook
Social media agency SocialDealer wants to help dealerships answer one of the auto marketing industry’s biggest questions: Is my Facebook campaign selling cars? → Read More
Lexus dealers eager for flagship car due in 2017
Life is good for Lexus dealers, and they expect it to get even better when the new flagship LC 500 arrives in stores in 2017. → Read More
Dodge's 'Wisdom' spot named Nielsen's Automotive Ad of the Year
“Wisdom” -- the irreverent production starring brash-talking centenarians -- was named 2015's Automotive Ad of the Year during the 10th Nielsen Global Automotive Advertising Awards. → Read More
Acura’s March Madness campaign features viral-video tourney
In the spirit of March Madness, Acura is launching a multiplatform campaign Thursday around the NCAA Men's Division I Basketball Tournament anchored by a Twitter contest that pits eight viral-video basketball stars against one another. → Read More
Buick and Infiniti have their March Madness game plans ready
While underdogs battle to be the next Cinderella during the NCAA Men's Division I Basketball Tournament, Buick and Infiniti will make plays on the digital hardwood. → Read More
FCA picks DDB Chicago for Jeep, Alfa ads
Fiat Chrysler Automobiles has selected DDB Chicago as the lead creative agency for the Jeep and Alfa Romeo brands. → Read More
Lexus' new March Madness contest aimed at GS F audience
Lexus is getting in on March Madness. For the first time, the luxury brand has created a game around the NCAA Men's Division I Basketball Tournament to interact with potentially millions of fans online. → Read More
Chevrolet wants Facebook 'love' for new Malibu
Chevrolet wants the Facebook crowd to not just “like” the new Malibu -- it wants people to “love” it. → Read More
Chevrolet wants Facebook “love” for new Malibu
Chevrolet wants the Facebook crowd to not just “like” the new Malibu -- it wants people to “love” it. → Read More