Tim Matthews
Business 2 Community
San Francisco Bay Area, CA, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Tim:
B2B Marketer Fails, Part 3 – Website Conversion Optimization
You have spoken to your buyer in terms that they find compelling. You have written helpful and authoritative content that has won their trust. Now you → Read More
B2B Marketer Fails, Part 2 – All Sales Start with Google (or YouTube)
In the first part of this B2B marketer fails series, I talked about how B2B marketers fail to realize they are selling to people, not businesses. They → Read More
B2B Marketer Fails, Part 1 – You Sell to People, Not Companies
Every month, hundreds of millions of dollars are spent by B2B marketers trying to entice buyers from various businesses to inquire about their products. → Read More
3 Psychology Tricks Marketers Use to Make You Buy
We marketers have something in common with magicians. Prestidigitators and product promoters are both students of human behavior. While magicians take advantage of distraction, marketers tap into three other psychological traits. Unlike magicians, we marketers have no code that prevents us from revealing our secrets. Tips and tricks blogs on growth hacks must number in the tens of thousands by… → Read More
How to Set the Pace for Your Marketing Team
Marketing. A never-ending river of tasks. How do you make sure you get enough done without drowning your team? Or, to mix metaphors, burning them out. I’d like to introduce you, as a marketing leader, to the idea of pace, or what some people call tempo. I often hear these two terms bandied about while I’m watching Premier League soccer early on weekend mornings in my office (my way of… → Read More
Ten Marketing Terms You Need to Know
Marketing lingo has broad and varied origins. The provenance of the terms on the list below spans astronomy, the Industrial Age, television and Yiddish. So, you’d be forgiven for not knowing them a… → Read More
CMO Tip: Use Magazines to Define and Maintain Your Style
Approachable. Friendly. Trustworthy. Fun without being snarky. Ever see direction like this in a style guide? I have. I’ve even written some of those words. Problem is, they are open to interpretat… → Read More
When to Go Outbound, aka ‘The Inbound Trap’
When I ran marketing for the high-growth SaaS business Incapsula, I relied heavily on inbound marketing techniques to fuel our demand generation engine. Things went swimmingly in the beginning, but t… → Read More
2 Formulas to Measure Content Marketing
Estimated Reading Time: 2 minutes For all of the words written about the power of content marketing, too few discuss how it should be measured. Last year I wrote a two-part piece about what I called… → Read More
Marketingspeak: What is Pretargeting?
It wasn’t too long ago that marketers were learning about retargeting. Now there’s a new sibling in the advertising family named ‘pretargeting’. So what’s the diff? Pretargeting is an onlin… → Read More
Next-Step Marketing
I’m a big fan of the buyer journey. It’s one of the most powerful marketing tools available. I’m also a big funnel geek and spend a lot of time counting leads and tweaking conversion rates. The… → Read More
How to Hire Great Inbound Marketers: 6 Key Personality Traits
Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to be… → Read More
How to Fund a Channel Partner Program
Though channel partners can buy products at discounted rates, vendors still need to invest to help them generate demand. There are three basic models for funding channel partner programs: market deve… → Read More
The Importance of Matching Demand Generation with Sales Capacity
When it comes to leads, most people assume more is better. Thatâs not always true. Sometimes you have more than your sales team can actually handle, in which case your leads go cold. The flip sideâ… → Read More
How to Create a Blog Persona to Make Your Content Consistently Relevant
Content - To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona. → Read More
Startup Companies That Say They Do No Marketing Are Full of It
I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now… → Read More
Startup Marketing Essentials: #10 Creating a Sales Playbook
You have released product and are selling it. You want to scale the sales team to really start taking off. How do you make sure all the new guys know how to sell your product. The answer is a sales p… → Read More
Startup Marketing Essentials: #9 Establishing a Testing Culture
A/B testing is en vogue. Everyone’s doing it, or at least taking about it. Putting it into practice requires more than talk and tools, though. You need to create a testing culture to really make it… → Read More
Startup Essentials #8: Lead Nurturing And Progressive Profiling
Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – un… → Read More
Startup Marketing Essentials: #7 How To Build A Great Website
Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Buil… → Read More