Erik Huberman
Rolling Stone
Santa Monica, CA, United States
Contact Erik
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Erik:
How AI Is Changing Marketing
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job responsibilities that got them into the industry in the first place. → Read More
The Power of Gen Z Consumers for Brands During the 2021 Holiday Season
Gen Z is poised to be the next influential generation of shoppers. → Read More
The Basics of Marketing to Gen Z
Gen Z is a refreshingly savvy demographic. → Read More
Will AI Tools Replace Living, Breathing Digital Marketers?
Artificial intelligence is making a lot of waves in the digital marketing space. → Read More
Make Room for Another Creator: The Entrepreneur
Would you rather be Beyoncé or Daniel Ek? → Read More
5 Reasons Your E-Commerce Startup Might Be Struggling
Treat each potential e-commerce customer the same way you would if they were walking into your store. → Read More
Dive In Headfirst or Get out of the Pool: Why Marketing Needs an 'All-in' Approach.
Success is like life: It doesn't come from a half-hearted try. → Read More
What a Crazy Year It's Been! Lessons From the 2018 News Cycle.
2018 was a tumultuous year for many companies, but even those that had a smooth ride should pay close attention. After all, history tends to repeat itself. → Read More
Should Your Business Outsource Marketing Tasks?
Deciding whether to outsource marketing or hire an in-house team can be a tricky decision. → Read More
5 Reasons Your E-Commerce Startup Might Be Struggling
Treat each potential e-commerce customer the same way you would if they were walking into your store. → Read More
5 Reasons Your E-Commerce Startup Might Be Struggling
Treat each potential e-commerce customer the same way you would if they were walking into your store. → Read More
Want to Jump-Start Your Ecommerce Business? Try a Pop-up Shop.
The first thing you need to know: A pop-up isn't about stocking shelves and hoping people browse. It's about attaining a 'wow!' status. → Read More
Don't Drown in Your Convictions: How to Let Your Ideals Evolve With Your Business
Are you growing toward trouble or success? Here are four tips to balance growth with safety. → Read More
How Amazon Is Putting Its Sellers in Peril
It threatens not only other ecommerce retailers but also brands using the platform. → Read More
How to Play Nice With Your Competitor(s) So Everyone Wins
Business doesn't have to be a zero-sum game. Instead, work with your competition so everyone comes out on top. → Read More
Programmatic Advertising Failed to Meet Expectations
The balance between churning out irrelevant, boring content and being overwhelmed with pop-ups and autoplay ads has not quite been found. → Read More
4 Lessons We Learned From the Vicious 2017 News Cycle
2017 was a nail-biter of a year for everyone, regardless of political or business affiliations. With a new president, booming social media, and constant shake-ups across industries, most of us could… → Read More
4 Paid Search Mistakes You Didn't Know You Were Making
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more. → Read More
3 Trends That Will Shape Your Marketing Efforts in 2018
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story. → Read More
What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build. → Read More