Jean Erickson
ASICentral
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jean:
Promo Market to Target: Small Businesses
The biggest opportunity for distributors is the millions of small businesses that need your ... → Read More
How One Small Order Turned Into a Million-Dollar Account
Kevin Scharnek, president of 14 West LLC (asi/197092), had no idea when he delivered a... → Read More
Is a Small Order Worth Your Time?
Nina Bloomstein Shatz, director of brand development for HALO Branded Solutions... → Read More
SOI 2018: Diversification in the Promo Industry
More distributors are benefitting from thinking beyond promo products. → Read More
Online Stores Are Changing Sports Fundraising for the Better
The importance of fundraising in youth sports cannot be overstated. Sports programs are... → Read More
Promo Market to Target: Sports Leagues
Scoring sales with clients in this massive market is simple: be their go-to teammate in the ... → Read More
High-End Thank-You Gift A Hit With Athletes
Brand Aid was approached by Premier Nutrition, makers of PowerBar and other health... → Read More
Most Popular Colors in Promo Fashion for 2018
The future's so bright, you'll need sunglasses when it comes to apparel colors in 2018. ... → Read More
6 Holiday Gift Trends
Any promotional product that is given away is technically a gift, but it's elevated into... → Read More
Fidget Spinners: Hot Gift or Spun Out?
For some, the fidget spinner craze is unprecedented. "I have been in the industry for more... → Read More
Fidget Spinners: Hot Gift or Spun Out?
For some, the fidget spinner craze is unprecedented. "I have been in the industry for more... → Read More
5 Most Interesting People in Apparel & Design
Profiles of fashion’s finest minds, innovators and trendsetters. → Read More
Fashion's Finest Minds: Tony Poston, College Hill Custom Threads
Who says you can't go home? College Hill Custom Threads' (asi/164578) founder and... → Read More
5 Most Interesting People in Apparel & Design
Profiles of fashion’s finest minds, innovators and trendsetters. → Read More
Fashion’s Finest Minds: Niamh O’Connor, Urban Threads
The first thing you need to know about Niamh O'Connor is how to pronounce her first name:... → Read More
9 Tips for Holding Better Meetings
How to maximize – not max out – your staff’s time together. → Read More
Firm Pitches Sunscreen At Job Sites
A twist on safety campaigns. → Read More
How Promo Products Businesses Can Prepare for A Recession
Economic downturns can happen unexpectedly. Are you and your business ready? → Read More
Product Safety Primer for Promotional Product Pros
Still trying to understand the ins and outs of product safety? Read this primer before you g... → Read More
Licensing Lessons
Colleges and universities often have a list of preferred vendors, and many require a license to use their logos. That means distributors looking to enter this space need to educate themselves about the licensing process, and the paperwork involved. “The first question they will ask is how many and what are the other schools you are licensed with. They want to know you are familiar with the… → Read More