Eli Zimmerman
Associations Now
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Eli:
Best Benefit Ever: Streamlining Credentials for Dentists:
The American Dental Association offers a new way for dental professionals to update and maintain their credentials. → Read More
Friday Buzz: Retaining Members With Research:
Knowledge is power, and research-driven knowledge it may also be your biggest asset for building membership. → Read More
Monday Buzz: Member Benefit Must-Haves:
Don't miss these essentials when designing your member benefit program. Plus: A buzzworthy rapper creates a fan event that's worth taking pointers from. → Read More
Friday Buzz: Keeping Work and Life Balanced:
Explore six ways to feel rewarded at work and away from the office. Plus: Craft Beer Week's high-production commercial is worth a laugh. → Read More
Tuesday Buzz: Twitter Could Soon Get Roomier:
On Twitter, photos and links may soon no longer count toward your 140-character limit on tweets. Plus: How to find the perfect place to host your event. → Read More
Monday Buzz: Why Memberships Still Matter:
An American Geophysical Union blogger explains why the future of memberships isn't quite so bleak. Plus: An airport-security hashtag takes off. → Read More
Wednesday Buzz: Slack's New Login Tool:
A new update to the Slack platform takes cues from Facebook and Google to make logins to office apps a little easier. → Read More
Monday Buzz: Innovate Conferences With "Meeting Mindshifts":
Improve your association events by adopting new ways of thinking, something one meetings pro calls "mindshifts." → Read More
Conversion Rate Optimization: Optimize Your Website:
Turn passive web visitors into active members of your community with conversion rate optimization, the latest marketing trend. → Read More
Wednesday Buzz: Learn From Star Wars' Success:
Featuring two impressive role models, much to learn from the Star Wars franchise, there is. → Read More
Monday Buzz: Fostering New Generations of Members:
Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. → Read More
Make Election-Year Advocacy Work for You:
Don't let your association's voice be lost in the confusion of the presidential race; follow these advocacy tips to stay above the fray. → Read More
Wednesday Buzz: Don't Miss the Boat on Facebook Live:
Some tips on how associations can benefit from Facebook Live. Plus: Can you tell the difference between a fad and a trend? → Read More
Monday Buzz: Farmers Markets Move Indoors—Into Hotels:
Growing demand for fresh produce gives hotels a fresh idea—putting farmers markets in the lobby. Plus: how to make change work for you. → Read More
Friday Buzz: How the Restaurant Industry Embraces Earth Day:
The National Restaurant Association helps restaurants shrink their environmental footprints. Plus: How Earth Day can be good for business. → Read More
Meet the Ramen-Loving World Instant Noodles Association:
The history of the organization that celebrates instant noodles. Plus: Facebook may soon let you get money for posts. → Read More
Monday Buzz: Small Engagement, Large Impact:
Learn how you can use engagement to keep your members connected in just a few minutes. Plus: How websites are battling falling ad sales. → Read More
Friday Buzz: The Dangers of Expecting Perfection:
Changing your mindset on perfection could result in transforming workplace success from impossible to inevitable. → Read More
Leadership Development Through Experiments:
Learn how outside-the-box thinking makes successful leadership development. Plus: Commuting doesn't have to be a nightmare. → Read More
Monday Buzz: Boost Engagement During Volunteer Week:
During National Volunteer Week, make sure your volunteers are getting the most out of your programs. Plus: How to spot signs of poor leadership. → Read More