Miriam Ellis, Moz

Miriam Ellis

Moz

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Recent articles by Miriam:

Moz

Operating During COVID-19: Helpful Tips for Local Businesses

In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future.  → Read More

Moz

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand. → Read More

Moz

Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ. → Read More

Moz

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020. → Read More

Moz

An Agency Workflow for Google My Business Dead Ends

Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls are bringing extra value. → Read More

Moz

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media. → Read More

Moz

How to Get a Customer to Edit Their Negative Review

In so many cases, negative reviews are neither punishment nor the end of the road — they are an opportunity. → Read More

Moz

New Things I’ve Learned About Google Review Likes

Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered. → Read More

Moz

Rural Local SEO: A Marketing Package Strong on Education

Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? → Read More

Moz

The New Moz Local Is on Its Way!

The secret's ready to share: a new Moz Local is coming your way this June! Check out what you can expect to see from us in the next month as we continue to evolve our solutions for local SEO and help you grow your business. → Read More

Moz

I Want To Rank Beyond My Location: A Guide to How This Works

We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries. → Read More

Moz

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

What makes local SEO for restaurants different? Miriam Ellis breaks down lessons learned from analyzing 11 data points across three real local restaurant businesses. → Read More

Moz

How to Find Your True Local Competitors

Who are your clients’ true competitors if every SERP is a local SERP these days? We'll help you answer that question. → Read More

Moz

5 Google Business Profile Tweaks To Improve Foot Traffic

Leverage these 5 Google Business Profile tips to increase your client's foot traffic. → Read More

Moz

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them. → Read More

Moz

B2B Local Search Marketing: A Guide to Hidden Opportunity

Can local B2B businesses also benefit from local SEO? From outreach to site content to essential best practices, find out how to take advantage of your B2B advantage in local. → Read More

Moz

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Getting inventory online and competing with e-commerce giants is a huge obstacle for local retailers. In this interview with former Googler Mark Cummins, we explore the workings of a new option that takes advantage of the See What's In Store feature to gain a competitive edge. → Read More

Moz

Why Local Businesses Will Need Websites More than Ever in 2019

Even as Google makes itself the new "homepage" for local, it's becoming more and more important for local businesses to maintain a website. Learn how and why it's integral to put effort into both local and organic in 2019. → Read More

Moz

The Guide to Building Linked Unstructured Citations for Local SEO

Linked unstructured citations are only growing in importance when it comes to local SEO. But what's the best way to build them? In this comprehensive guide to local link building, we share how in 9 steps (and the risks to avoid, as well). → Read More

Moz

The State of Local SEO: Industry Insights for a Successful 2019

Get a sense for how practitioners of local marketing are working, what struggles they're facing, and where we're seeing opportunity (read: link building!) in our new industry report, the State of Local SEO. → Read More