Miriam Ellis, Moz

Miriam Ellis

Moz

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Recent articles by Miriam:

Moz

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just… → Read More

Moz

Download the SEO's Local Search Cheat Sheet!

Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share. → Read More

Moz

Third-party vs. In-house Delivery: A Guide to Informed Choice

Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. While initial implementation may have been a scramble for the state of emergency, we’re getting to the place where it’s time to talk long-term plans. → Read More

Moz

The State of Local SEO Industry Report 2020, Announced

Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. → Read More

Moz

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional. → Read More

Moz

Take the COVID-19 Local Search Marketing Business Impact Survey

If you market local businesses in any capacity, whether in-house or for an agency, please take our quick, supplementary six-question survey. Your answers will help everyone gauge the impacts of the past few weeks on our industry, and hopefully shed some light on planning for the future. → Read More

Moz

How Your Local Business Can Be a Helper

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I rememb... → Read More

Moz

Operating During COVID-19: Helpful Tips for Local Businesses

In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future.  → Read More

Moz

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand. → Read More

Moz

Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ. → Read More

Moz

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020. → Read More

Moz

An Agency Workflow for Google My Business Dead Ends

Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls are bringing extra value. → Read More

Moz

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media. → Read More

Moz

How to Get a Customer to Edit Their Negative Review

In so many cases, negative reviews are neither punishment nor the end of the road — they are an opportunity. → Read More

Moz

New Things I’ve Learned About Google Review Likes

Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered. → Read More

Moz

Rural Local SEO: A Marketing Package Strong on Education

Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? → Read More

Moz

The New Moz Local Is on Its Way!

The secret's ready to share: a new Moz Local is coming your way this June! Check out what you can expect to see from us in the next month as we continue to evolve our solutions for local SEO and help you grow your business. → Read More

Moz

I Want To Rank Beyond My Location: A Guide to How This Works

We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries. → Read More

Moz

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

What makes local SEO for restaurants different? Miriam Ellis breaks down lessons learned from analyzing 11 data points across three real local restaurant businesses. → Read More

Moz

How to Find Your True Local Competitors

Who are your clients’ true competitors if every SERP is a local SERP these days? We'll help you answer that question. → Read More