Jessica Patterson
Digital Content Next
Canada
Contact Jessica
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jessica:
Media execs weigh risks, challenges of generative AI
Six challenges that media outlets face around AI tools, from the misuse of AI to generate misinformation, errors and accuracy, to job losses. → Read More
Are we entering the age of artificial journalistic intelligence?
AI has come a long way since 2014 when some of the first media companies started using it for journalistic purposes. Let's take a look. → Read More
How Insider uses Twitter Q&As to increase transparency
The goal of Insider's editorial Twitter Q&A series is to give the audience a behind-the-scenes look at its journalistic process. → Read More
For Axios, social audio builds journalists’ profiles and skillset
Media companies have jumped into social audio to extend their brands and increase audience engagement and interaction. But there's more. → Read More
Social audio brings NPR new, engaged audiences—and much more
For NPR's editor of engagement and social audio, moving into social audio spaces made sense and allowed them to meet audiences where they are. → Read More
Meredith, HBR, Mondadori and more on how post-pandemic magazine offices will change
With countries around the world beginning to ease restrictions, the thoughts of many in the magazine media industry are turning to when and how, and if they will return to the office. → Read More
Meredith sees dramatic increase in voice platform use over last four weeks
Over the last month, media consumption patterns have peaked. Traffic to news media websites has skyrocketed, and television viewing has increased, according to comScore. Gaming platforms all over the world have seen a spike in traffic with record numbers of players, according to Entertainment Weekly and a Verizon report. And increasing numbers of consumers are turning to radio, a recent Nielsen… → Read More
Lessons from Time's ground-breaking two year immersive VR project, The March
After three years of ground-breaking work, Time launched its immersive VR project, The March in late February, which brings Martin Luther King Jr.’s iconic “I Have a Dream” speech and the 1963 March on Washington for Jobs and Freedom, to virtual life. → Read More
Expert Q&A: How to set up a remote work process
Over the past couple of weeks, magazine media offices and newsrooms around the world have followed public health guidelines and sent their staff home to work online because of the global coronavirus pandemic. But, what does remote work mean for magazine media companies, and how can we address the challenges? → Read More
[Long read] Condé Nast, Hearst, Mondadori and more on the skills media professionals need to survive 2020
A FIPP article from October 2019 discussed the rise in strategists, chief people herders, ninjas, rockstars and viral meme makers. These changes in role titles are reflective of the shifts in the industry. As the media industry changes, people are also changing their skillsets to remain competitive. Here, FIPP members Condé Nast, Hearst, Meredith Corporation, Editorial Perfil, Mondadori and The… → Read More
Canadian rock band Arkells asks fans to stop running from paywalls, and support journalism with merchandise offer
Last week, Canadian rock band Arkells asked fans to support their local media by purchasing a year-long subscription, in exchange for exclusive swag. → Read More
Low-friction models gaining traction to supplement magazine subscription strategies
While magazine media has shifted to focus on reader revenue streams over the last 18 months or so, the landscape is still fraught with questions and uncertainties. No surprise then that subscriptions have been top of mind for media this year; the subject has been discussed at INMA's Subscription Summit, and snapshotted by FIPP's Global Digital Subscription Snapshot. → Read More
Magazines join fight against single-use plastics by looking into alternatives to polybagging
Over the last months, it's become a noticeable trend among publishers to invest in compostable or sustainable wrapping. Some do it to cut costs, some do it to help save the environment, some do it in response to their audiences' concerns about single-use plastic. → Read More
Time launches AR and VR app, moves forward with immersive experiences
Time magazine is making headway into immersive augmented reality and virtual reality experiences this week, with the announcement of a new app and news that Academy and Emmy Award-winning talent is joining "The March" team. → Read More
How The Economist successfully engages younger readers
Last year, The Economist launched an essay contest for readers aged 16-25, in attempt to engage younger readers, that was so wildly successful, they're doing it again. → Read More
Finding a home at Penske Media, Rolling Stone 'poised to continue to tell world's most important stories... for decades to come'
For over 50 years, Rolling Stone has been iconic in its coverage of music and popular culture, political journalism and commentary. From the Beatles' Magical Mystery tour to Shawn Mendes, Rolling Stone has covered the greatest rockstars, the hottest celebrities, the biggest political stories. Called a 'counterculture bible' by The New York Times, the magazine has launched careers, defined what… → Read More
Navigating uncertainty: how niche magazines are overcoming revenue challenges
Niche magazines sat in the spotlight in a panel discussion at MagNet, Magazines Canada's annual conference for the magazine media community April 24-25 in Toronto, to discuss the trials and challenges they faced, and how they've overcome. Panellists gave insight into their own publications's issues and the solutions they've used to find success. → Read More
Bonnier and Meredith on the value of awards as revenue and engagement drivers
Magazine branded awards range in scope from giant awards events, galas and ceremonies to print and digital content across platforms. Awards can bring in new readers through engagement, can raise awareness and promote magazine media brands, can increase revenue through ticket sales, sponsorships, affiliate revenue and the like. → Read More
National Journal moves away from advertising revenue completely
It's been five years in the making, but National Journal has successfully pulled away from advertising, as a revenue stream. Based in Washington, DC, National Journal is an Atlantic Media brand that serves government and business leaders with intelligence, insights, and tools, and a suite of trusted journalism including NJ Daily and Hotline. → Read More
Behind Editorial Perfil's launch of Marie Claire Argentina
March marks the debut of a new title in publishing company Editorial Perfil's portfolio. In partnership with Marie Claire International, they launched Marie Claire Argentina with its debut issue hitting the streets February 28. → Read More