Jeff Pundyk
CMO.com
New York, NY, United States
Contact Jeff
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jeff:
Media Model Must Shift From Access To Insight
As media brands continue to retreat from traditional advertising models and lean more heavily on paid subscriptions, they would benefit from casting an eye toward corporate marketers who have embraced online communities. → Read More
Content Marketing: Let’s Not Mess This One Up
I’ve been a vocal advocate for moving marketing past traditional tactics to truly embrace a new ethos, one that puts the audience’s interests ahead of our own. But today I’m here to sound a note of caution. → Read More
What’s Getting In Marketers’ Way? Mainly, Themselves
The more marketers view content as a tactic rather than a strategic initiative, the greater the problem becomes. → Read More
A Better Way To Blur The Line Between Church And State
The sorry state of some media companies is creating a great opportunity to finally communicate with their readers exactly how you want. Not so fast, marketers. Yes, the doors are swinging open, but racing through them may not serve you so well. → Read More
Thought Leadership Disrupted
As more and more marketers shift from traditional advertising to content, the overall quality is being deluded and devalued as the quantity continues to rise. → Read More
No Rest For The Weary Marketer
At last week’s Marketing Unbound conference, breaking the speed barrier emerged as the next great marketing challenge and a key to separating leaders from laggards. → Read More
Here’s To The Troublemakers
It’s not enough to ask a trusted employee to take a devil’s advocate position; we need authentic dissent from people who genuinely think differently. → Read More
No Rest For The Weary Marketer
Congratulations, marketers. You’ve won every argument. You have your seat at the table. You are a strategic thought partner to the CEO and a trusted colleague to the entire C-suite. You have the budget, the technology, and the people to collect, analyze, and deploy data to your hearts’ content. You own the customer experience, have shifted to digital, and think like a publisher. You’re… → Read More
Think You’re Done Rethinking? Think Again
You’ve spent the past couple of years recalibrating and retooling, bringing in new capabilities, new talent, and new technology to advance the shift of marketing from a creative enclave to a center of corporate strategy. Once simply the “owner of the brand,” now your team sits in the middle of the enterprise itself, owner of the customer experience from end to end. It’s been a cycle of learning,… → Read More
30 Years After Challenger, Some Lessons Endure
Thirty years ago today, the space shuttle Challenger exploded 73 seconds into its flight. Christa McAuliffe, a teacher from Concorde, N.H., was the first non-government civilian to fly, and school children around the country were watching the liftoff. I was a reporter at a daily newspaper in New Jersey, one of the last papers to still have a morning deadline for an afternoon edition. When the… → Read More
My Hope For A Hopeful 2016
“The world as a whole is not worth a visit.” It was late in the year in 1975 when Russell Baker wrote those words in his Sunday New York Times column. I was 16. I cut the column out of the paper and pinned it to my bulletin board, mistaking cynicism for sophistication and missing the satire altogether. I thought posing as world-weary put me above the fray, made me seem wise beyond my years. Here… → Read More