Mark Birch
AlleyWatch
New York, United States
Contact Mark
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Past articles by Mark:
The Prospecting Manifesto
The single best article you'll ever read about sales prospecting and Mark Birch gives you everything you need in what is deemed The Prospecting Manifesto. → Read More
The Impact of Integrity and Sales
Integrity is the cornerstone and foundation of professionalism. That is especially true in sales where trust is our currency and credibility can be fleeting. → Read More
Becoming a Strategic Sales Thinker
Many sales reps never achieve consistent results, they are always in reaction mode. If you have ever heard the phrase "speed kills”, it also applies to sales → Read More
Writing as Your Sales Superpower
These tips can help you become the type of professional who uses writing skills as a tool to win more meetings, gain credibility and close deals. → Read More
Are you an idiot? See if you would pass this test.
Venture capitalists are sometimes called vulture capitalists for a reason. If you’re a small, infantile startup getting calls from the big guys, you should stop and think whether you’re actually being supported or if you’re about to be someone’s next mean… per se. → Read More
Reasons You Should Embrace Abundance
Mark Birch offers his new business philosophy of abundance, which supports collaboration, innovation, and improvement to create long-standing connections. → Read More
Things You Didn’t Realize About Pricing
Mark Birch shares a few tips about the state of pricing and sales, including how negotiations about pricing can become more effective between buyer and seller. → Read More
10 Things to Consider When Arranging a Partnership
Mark Birch offers advice on establishing a partnership as a startup company that will help you make sure you are making a deal that will benefit your business. → Read More
What You Didn’t Know About Sales
Mark Birch offers an in-depth analysis of sales as a career opportunity, bringing to light the problems that surround the idea of sales as a profession. → Read More
The Cambrian Explosion of Sales Tools
In this cauldron of technology awaited the most disruptive of changes to sales tools; the mobile phone. To understand exactly why, think back to the introduction → Read More
Prospecting is a whole different ball game.
The one wrinkle in our love of sales though is prospecting. We all had to prospect at some point in our careers. Even for the most senior and experiences → Read More
Sales Training Is Not an Afterthought
Sales doesn’t really get the respect it deserves. Without it, products wouldn’t be placed in front of the customer and no matter how great of a product or service your company provides, without a good sales rep, you’re not going to get very far. This is why sales training should never be treated as an afterthought. It is a skill that can be built up and taught through proper training. → Read More
Why the CEO and Head of Sales Relationship Is So Important
Everyone knows that the CEO is “the boss” but did you know that for in order for a company to truly thrive, it's the relationship between the CEO and VP of sales that is the most important. Management and profitability are the key points to success. Without clear communication between these two, the business could start to decline, and quickly. → Read More
The Cookie Cutter Culture of Venture Capitals
Whether a person is born in Sweden or San Francisco, you can be sure they will be immersed and surrounded by completely different cultures. This also goes for Startups born in different Venture Capital cultures. How this culture clash affects certain startups is an issue we need to address just like we address cultural sensitivity and awareness. → Read More
Restoring the Good Name of Sales
I love sales. I have led sales for startups in my portfolio and have been selling or leading sales teams for over fifteen years. I found that I am at my → Read More
Who’s a 51 Percenter and Why Are They Valuable Employees?
There are many things to consider when you’re hiring someone new. One of those things is what technical skills do they have that can contribute to your company and the other is, or at least, should be what is their capacity for emotional understanding. According to some vets in the game, there’s one kind of intelligence that’s a bit more valuable than the other and makes for a better employee. → Read More
The Five A’s for Effectively Addressing Mistakes
It’ll happen from time to time. You’ll have 100, 1,00 happy customers then suddenly, boom! –A mistake. What you do and how you handle a mistake not only says a lot about your character, it may also determine the life and quality of your business. → Read More
Breeding Respect with Conference Codes of Conduct
A look at whether conferences need specific outlined codes of conduct in this to be successful and representative. → Read More
Between Social Selling and the Challenger Sale
Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding. → Read More
Of Peanuts, Hustle and Sales
I love podcasts. I have my list of favorites that I subscribe to and I listen to in my car. One of these podcasts is NPR’s Planet Money, which manages to be both entertaining and informative and feeds my geeky love of economics. A recent episode; however, did not dive into economics so much. Instead it talked about baseball, food vendors, and the world of sales. Food vendors do not get much… → Read More