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One of the biggest concerns by small businesses is using digital strategy to drive—and track—in-store sales. → Read More
According to the latest job seeker survey from Jobvite, the American workplace is evolving, and American workers have a diverse and nuanced view of how things are changing. → Read More
Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted experiences, so they’re opting out by installing ad blockers. However, according to a survey from Collective Bias, an influencer-based content marketing agency, sponsored content may be an unobtrusive way to reach audiences. → Read More
While brands like Wendy’s and Denny’s seem to be reaping the benefits from their snarky humor in the form of heightened social media popularity, a report from Sprout Social indicates that consumers aren’t that into it. → Read More
Positive results from social listening include receiving product feedback, attracting new customers and improved customer service. → Read More
Pinterest is a home for visual content, which makes it a natural platform for advertising. → Read More
Extreme content has always existed on social media. But in more recent years, it seems to have reached disruptive levels. → Read More
Social commerce still isn’t mature, and users don’t see it as a place for shopping. → Read More
Influencers help raise brand awareness, enable marketers to reach new audiences and bolster brand loyalty, according to a new survey from Bloglovin. → Read More
While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts. → Read More
Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video. → Read More
Unfortunately, Facebook’s Trending topics seem to be teetering between incendiary and irrelevant. → Read More
It’s no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience. → Read More
Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network. → Read More
While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile. → Read More
We queried a panel of digital marketing and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here’s what they had to say: → Read More
An infographic from Forrester Research and SteelHouse examines the challenges in the media buying process and offers some potential solutions. → Read More
A survey revealed that nearly one-half of all holiday shoppers make purchases online, and one-third of those online shoppers use mobile devices. → Read More
For most of the small business owners surveyed, social media seems too intimidating, and many admitted to not understanding how Instagram works → Read More
Images result in 94 percent more views, higher engagement and increased conversion rates than text-only content. → Read More