Kimberlee Morrison, AdWeek

Kimberlee Morrison


Tempe, AZ, United States

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Past articles by Kimberlee:

Small Businesses Are Missing the Boat on Social

One of the biggest concerns by small businesses is using digital strategy to drive—and track—in-store sales. → Read More

Is Instagram the New LinkedIn for Young Workers?

According to the latest job seeker survey from Jobvite, the American workplace is evolving, and American workers have a diverse and nuanced view of how things are changing. → Read More

1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content

Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted experiences, so they’re opting out by installing ad blockers. However, according to a survey from Collective Bias, an influencer-based content marketing agency, sponsored content may be an unobtrusive way to reach audiences. → Read More

Brands May Think Being Snarky Is Cool, But Consumers Don’t (Report)

While brands like Wendy’s and Denny’s seem to be reaping the benefits from their snarky humor in the form of heightened social media popularity, a report from Sprout Social indicates that consumers aren’t that into it. → Read More

Social Listening Is More Than Vanity Metrics (Report)

Positive results from social listening include receiving product feedback, attracting new customers and improved customer service. → Read More

Don’t Expect a Pinterest IPO Anytime Soon

Pinterest is a home for visual content, which makes it a natural platform for advertising. → Read More

Protecting Ad Revenue Motivates Social Networks to Ban Trolls, Terrorists

Extreme content has always existed on social media. But in more recent years, it seems to have reached disruptive levels. → Read More

5 Ways to Turn Social Users Into Social Shoppers

Social commerce still isn’t mature, and users don’t see it as a place for shopping. → Read More

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencers help raise brand awareness, enable marketers to reach new audiences and bolster brand loyalty, according to a new survey from Bloglovin. → Read More

Older Users Are Most Influenced by Ads on Instagram (Report)

While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts. → Read More

No Surprise: Facebook Is Dominating Social Video (Report)

Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video. → Read More

Facebook’s Trending Topics Are Not So Useful or Popular (Report)

Unfortunately, Facebook’s Trending topics seem to be teetering between incendiary and irrelevant. → Read More

Four Ways to Maximize Your Brand Presence on Instagram (Report)

It’s no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience. → Read More

Report: Every Generation is the Facebook Generation

Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network. → Read More

SMBs Plan to Increase Digital Marketing Budgets (Report)

While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile. → Read More

10 Digital Media and Marketing Predictions for 2017

We queried a panel of digital marketing and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here’s what they had to say: → Read More

Digital Media Buying Demystified (Infographic)

An infographic from Forrester Research and SteelHouse examines the challenges in the media buying process and offers some potential solutions. → Read More

Holiday Shoppers Are Mobile, Online and In-Store (Report)

A survey revealed that nearly one-half of all holiday shoppers make purchases online, and one-third of those online shoppers use mobile devices. → Read More

Small Business Owners Aren’t Using Instagram (Survey)

For most of the small business owners surveyed, social media seems too intimidating, and many admitted to not understanding how Instagram works → Read More

Video Is Increasingly Important in Content Marketing (Infographic)

Images result in 94 percent more views, higher engagement and increased conversion rates than text-only content. → Read More