Ritika Puri
The Next Web
San Francisco, CA, United States
Contact Ritika
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ritika:
How your business can do good (and still make money)
There’s an obvious disconnect between ‘business as usual’ and “business as it needs to be.” From energy to education, communications, and agriculture, the infrastructure that powers the world needs help. The need to align profit-motives with social well-being is stronger than ever. → Read More
The future of hacking is decentralization — can blockchain spark innovation?
It’s imperative that the security industry must innovate. And it’s important to remember that this sector is vast and complex. → Read More
How to build your customer happiness chatbot — according to people who do this everyday
Artificial intelligence (AI) has made its mainstream commercial debut in the form of chatbots. Organizations of all sizes are building simple messenger bots to be more accessible to ... → Read More
Top-level domains are evolving — and marketers should take notice
In a way, a .brand domain is a futuristic idea. Few companies have them. Marketing masterminds are still figuring out how to use them. → Read More
This is how to teach a search engine what your business does
Search engines are powerful tools for bringing people to your business. The challenge that many entrepreneurs face, however, is that they’re not well-versed in how to communicate ... → Read More
Proven techniques and must have tools to get closer to you customers
When your days are spent writing code for a new application with an aggressive deadline, you barely have time to step outside for coffee. It’s not like you don’t love what you ... → Read More
Banking while browsing: The e-commerce solution
The banking world revolves around being digital. Here’s how they can keep up with consumer demand while creating a more secure shopping environment. → Read More
Banking while browsing: The e-commerce solution
The banking world revolves around being digital. Here’s how they can keep up with consumer demand while creating a more secure shopping environment. → Read More
6 easy ways to save time on marketing
Budget isn’t a marketer’s most valuable asset—it’s time. Who has enough hours in the day, especially these days, to achieve the optimal balance of campaign planning, testing, ... → Read More
3 loss aversion marketing tactics that (still) work
When done correctly, loss aversion can be a powerful conversion-driver for your brand. Here's how to provide valuable suggested actions instead of fear. → Read More
Avoid these things at all cost when picking a business name
How to make the most out of your business' name. And whatever you end up choosing, don’t let it hold you back from growing. → Read More
Avoid these things at all cost when picking a business name
How to make the most out of your business' name. And whatever you end up choosing, don’t let it hold you back from growing. → Read More
6 Website Engagement Metrics That Are More Revealing Than Clicks
Use these tips to make your metrics more accurate. → Read More
Big data and transparency: Why it matters to you
Consumers should not take their privacy for granted, and we should all have the ability to understand how our data is used. → Read More
Big data and transparency: Why it matters to you
Consumers should not take their privacy for granted, and we should all have the ability to understand how our data is used. → Read More
Your business’ biggest bottleneck: Digital notes and paper forms
Going about your work, projects and team – there are a lot of moving parts. Many complexities are difficult to communicate via Google Docs, spreadsheets and email, so teams are turning to old school pen and paper or relying on simple note taking applications. Despite being 2015, software is still difficult and expensive to build … → Read More
Your business’ biggest bottleneck: Digital notes and paper forms
Going about your work, projects and team – there are a lot of moving parts. Many complexities are difficult to communicate via Google Docs, spreadsheets and email, so teams are turning ... → Read More
Why it pays to consolidate your apps
We’ve all been there. Between our emails systems, project management calendars, meeting calendars and chat software, we’re constantly running an obstacle course across multiple apps. What’s even more challenging is when teams grow and collaboration systems become more complex: all of a sudden, we’re wasting hours a week dealing with our password managers to switch … → Read More
Why it pays to consolidate your apps
We’ve all been there. Between our emails systems, project management calendars, meeting calendars and chat software, we’re constantly running an obstacle course across multiple ... → Read More
Cloud security: what’s the big deal?
With on-premise solutions come great control. You can house everything in your office in a locked-down closet. You can even hire a security guard to protec → Read More