Richard Whitman, MediaPost

Richard Whitman

MediaPost

New York, NY, United States

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Recent:
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Past:
  • MediaPost

Past articles by Richard:

One Club's Creative Week 2023 Is Set For May 03/15/2023

Events include The One Show 2023 awards ceremony and special 50th anniversary celebration at Hammerstein Ballroom, The ADC 102nd Annual Awards ceremony at Terminal 5 and Young Ones Student Awards at Sony Hall. → Read More

I'll Take an AI-Generated Press Release And Blog Post To Go, Please 03/09/2023

A new capability being added to Stagwell's Marketing Cloud tool PRophet can generate a press release in two minutes. And you thought your inboxes were clogged now-just wait! → Read More

Stagwell's Penn: 'We're Too Big To Ignore In The Marketplace' 03/03/2023

Penn reaffirmed the company's long-term goal of 10% to 12% organic growth annually, which he predicted the company would exceed in the 2024-25 cycle with help from an influx of political dollars. → Read More

Survey Finds COVID Has Brought Positive Workforce Changes 03/02/2023

The survey, from executive search firm Raines International found respondents "varyingly enthusiastic" about recent changes in communications, travel and work-life balance. → Read More

In-Housing Company Oliver Unveils DEI Unit InKroud 03/01/2023

According to the company the unit was created in response to Oliver clients wanting to more meaningfully connect with diverse communities. → Read More

Barbarian's 'Maker Days' Hackathon Is Back After COVID Hiatus 02/28/2023

There are a couple of twists this year. For one, the competition's remit will focus on the roles creativity and technology can play to support underserved communities. → Read More

NY Festivals Advertising Awards: 'Show Us Something We Haven't Seen' 02/27/2023

The organization tapped BCW to create a call for entry campaign that demands just that. In making the campaign, BCW worked with local street photographers and videographers who have "a long and enduring relationship with the city and its 'wildlife.'" → Read More

WPP's Read Says Clients Feeling Better About The Economy 02/24/2023

The company is on track in terms of savings due to its streamlining efforts over the past five years. Permanent savings from those efforts will reach $600 million by 2025. → Read More

Omnicom's RAPP Launches 'Table Makers' Mentorship Program 02/23/2023

With a goal of increasing BIPOC talent retention and developing talent within RAPP and Omnicom, the program offers employees two tracks. → Read More

Former Wunderman Thompson Data CEO Joins Incubeta Board 02/22/2023

Jacques van Niekerk will work closely with Incubeta's Global CEO, Lars Lehne, and the board of directors to help drive the agency's ongoing growth and development. → Read More

WPP Opens Third Campus In Greater China 02/21/2023

With the move over 5,000 of WPP's 8,100 people across Greater China are now working in Campuses. → Read More

Experiential Marketing Veterans Announce New Agency 02/20/2023

Richard Rathe and John Capano, have teamed up to launch The Ev&Ex Agency. → Read More

Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops 02/17/2023

In 2015 a young Dentsu female employee committed suicide on Christmas Day and Dentsu was later found to be culpable. In 2017 the Japan unit was faced with a client overbilling scandal. → Read More

One Club, Pereira O'Dell, lili Studios Partner On AI Project 02/16/2023

The multi-platform experience features 101 designers and creatives from around who utilized AI tools to create their work. Panel sessions about creative AI opportunities are also planned. → Read More

With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots 02/15/2023

According to ad intelligence company Winmo, alcohol brands made up less than 9% of Super Bowl ads from three brands in 2022 and climbed to 23% from seven brands in 2023. → Read More

Regional SB Ads Attack Tesla Self-Driving Software 02/14/2023

Ads from the Dawn Project urge regulators take action against what the group says is flawed software that endangers lives. → Read More

My Big Idea For A Chevrolet Ad In The Super Bowl 02/10/2023

Well, it wasn't totally my idea. AI platform Addition did most of the heavy lifting via the just released Super Bowl Ad generator, a fun way to demonstrate its capabilities. → Read More

WPP's Landor & Fitch Appoints Meta Exec Chief Creative Officer 02/09/2023

Teemu Suviala will oversee the firm's creative teams in studios across more than 20 countries worldwide, working with clients such as Apple, Netflix, Coca-Cola, LEGO and the 2032 Olympic and Paralympic Games. → Read More

Pitch Revenue Drops Sharply in 2022 Amid Economic Worries 02/07/2023

Globally, net revenue from media agency pitches fell nearly 42% last year to $976 million. In the U.S. the drop was 43% to $256 million. → Read More

FanDuel's Live SB Ad Is Generating Huge Social Buzz 02/06/2023

A social listening analysis conducted by Share Creative also found that Warner Bros. has generated the largest negative sentiment toward a brand in the game. → Read More