Justice Mitchell
Business 2 Community
Orlando, FL, United States
Contact Justice
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Justice:
The Content Marketing Mantra: “Create Once, Use Many”
When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We → Read More
The Dangers of Lumping All Content Into All Channel Touch-Points
There are a lot of misconceptions when it comes to the term "content marketing." One belief is that content deployment should be carried out with the same → Read More
Your New DNA to Integrated Storytelling
As the advertising and marketing world begins to understand and deploy content marketing, the "best practices." You can also argue that there are no hard → Read More
Content Marketing, Thought Leadership & the Core of Personal Branding
"What are you doing now?" However, the subtext is more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your → Read More
Cracking the Behavioral Code on Content Marketing Worth Sharing
Storytelling in your content is the most potent messaging tool available to us. It doesn’t matter if that story comes from blog articles, videos, → Read More
Content Marketers Need to Become Genuine Storytellers
As the advertising and marketing world begins to understand and deploy content marketing, so come with it the "best practices." You can also argue that → Read More
Twist Your Content’s Voice & Emotion For Productive Positioning
When developing content for your social media channels, it’s easy to go “off-brand.” And that’s okay. In fact, using emotion to drive your content is → Read More
Content Marketing A.I. And Machine Learning Have Arrived
So 20 years ago we decided the Internet was no longer a fad, and we definitely needed a website for our business. Then 15 years ago we decided social → Read More
Content Marketing: What’s Your Buyer Mindsets
One of the many challenges I face with my clients is creating content that is visually appealing and informative, while also motivating them to make a → Read More
Live Content Marketing Best Practices v2.0
You know live content has begun to take full steam when brilliant ways to distribute to multi-channels . It's funny to think that we can now look at UI/UX → Read More
Igniting Public Relations Back Into Your Marketing
“We sell PR services to help businesses and experts get featured in the media. Tell me what your strategy would be to book calls for our sales team. What → Read More
Inbound Content — All Creatures Great & Small
There's an exciting array of complexities that go into inbound marketing. Some of the basics, such as the intent for you to "attract, engage and delight" → Read More
‘Tis The Season For Terrible Offers & Design
Before you shoot the messenger and say I just designed this image to be funny, you can find it here. Next, you'll think this is an isolated atrocity, but → Read More
Written In the Stars – Ratings & Reviews
In a time of Covid, we're faced with many marketing techniques that happen diminished or completely removed from our quiver. Things like live events, IRL → Read More
Critical Elements to Making Great Memes
So what is a "meme" by definition — A meme (/miːm/ MEEM) is an idea, behavior, or style that becomes a fad and spreads by means of imitation from person → Read More
Educating Your Consumer Must Be Your Key Differentiator
Now more than ever, we’re surrounded by media, OTT insertions, marketing bots and AI algorithms trying to find the shortest route to your spending triggers. But the truth is that more and more consumers see your messaging as nothing more than a sales pitch. Consumer want more than simply beautiful photos and lush copywriting – they want an education. “Content is king” – if I read this from one… → Read More
Stop Blogging: Best Practices and Witchcraft for Compelling Articles (Part 3)
Cast your final spell to seek engagement! EXAMPLE – DIY Article on “X” * Compelling Title * Open the article with what quick summary of the article is about, how it will benefit the reader and what can be gained. Perhaps even a ‘bullet list’ — people LOVE lists. The WIIFM This pays off the [what’s in it for me?] or the WIIFM right away. If you’ve lured them to keep reading, then you can begin to… → Read More
Stop Blogging: Best Practices and Witchcraft for Compelling Articles (Part 2)
NOW YOU MUST SUMMON THE VOICE! When we read something, we cast a voice in our head that reads it to us. THAT’S WHY ALL CAPS READS SO LOUD! Therefore, ensure that the emotional, educational, or narrative voice you’re using fits the content. Use a supporting image for your post. Not only will this amp up the personalization of an article, but if you set it up properly, it will also become the… → Read More
The Care & Feeding of Creative Professionals – Part 1
Recently I was asked: What are some of the common mistakes that you see people who seek a career in any of these fields make as they pursue that career? Some of the common mistakes that I’ve se… → Read More
First-Strike Propaganda — Why Anti-Brand Terrorism is a Real Thing
There’s a war going on every day — it’s not only for your attention and allegiance but for your mindshare. Brand bombing, Anti-brand, Ambush Marketing, Brand HiJacking, Credential Expos… → Read More