Brittaney Kiefer
AdWeek
United Kingdom
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Past articles by Brittaney:
Brands Targeting Disabled Audiences Must Start From Within
Here's how marketers can help close the representation gap. → Read More
How Brands Co-opted International Women’s Day
Brands have been accused of missing the point of International Women's Day, but there are actions they can take to observe it meaningfully. → Read More
Why Prime Video Created a Symphony Where Soccer Coaches Are the Conductors
Prime Video, official broadcaster of Ligue 1, wanted to elevate the quality of the French soccer league. → Read More
These Ads Take Neighbor Antics to Absurd New Heights
French real estate brand SeLoger captures the relatable truth that you can't choose your neighbors. → Read More
McCann Worldgroup Names Javier Campopiano Global CCO
Grey’s Javier Campopiano is moving to McCann Worldgroup as global creative leader → Read More
Pringles’ Mascot Is a Rockstar Hamster Who Plays a Keyboard
The unusual star of Pringles’ new ad campaign is a rockstar hamster that plays a tiny keyboard → Read More
Why Creators Are Poised to Take Over Super Bowl Advertising
As more Super Bowl advertisers turn to creators, it could be a matter of time before they become the main stars → Read More
Uber’s Super Bowl Ad Asks Diddy and Guests to Create a Hit
The brand kicks off a campaign for membership program Uber One → Read More
The Canal+ Short Film With an Ending No One Saw Coming
French broadcaster Canal+ made an emotional rollercoaster of a short film to pay tribute to the medium → Read More
Advertising Has Its First Union. Why Marketers Should Worry
Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients. → Read More
Bizarre Financial Campaign Wants to Ring Investors' Bells
AJ Bell aims to cut through dull, complex marketing in the category. → Read More
Uber’s Super Bowl Teaser Asks Diddy to Create Another Hit
Uber's third Super Bowl ad teams up with Sean 'Diddy' Combs to promote membership program Uber One. → Read More
Polestar Reimagines Retail with a Showroom Built From Snow
Polestar played with its retail space by constructing a showroom out of snow from the ski slopes. → Read More
This Sneaker Drop Calls Out Fashion’s Unethical Practices
The sneaker label has released a new shoe that calls attention to the fashion industry’s exploitative business practices. → Read More
What Marketers Should Know as Greenwashing Protests Escalate
Brandalism activist hits back against marketing industry and says professionals should hold leaders to account. → Read More
Cities or Wilderness, The North Face Is for All Explorers
Campaign bridges the fashion and outdoor communities. → Read More
Canal+ Ad Captures That Feeling When a TV Finale Is a Dud
French broadcaster speaks to fans who are personally affronted by a show's ending. → Read More
McDonald’s Feel-Good Ad is an ‘80s Homage Without Any Food
McDonald’s golden arches don’t appear in their usual form in this 1980s-inspired ad → Read More
Stella Artois Created a Giant Mural of Naked People to Sell Beer
The billboard continues the brand's 'Au Naturel' campaign promoting Unfiltered lager. → Read More
Stunt Revives Defunct Newspapers to Push for Press Freedom
Lebanese newspaper AnNahar, known for its political stunts, let shuttered publications take over its pages for a day. → Read More