Joe Mandese
MediaPost
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Past articles by Joe:
Harder Times Shift Advertiser Focus From Harmful Content To Performance 03/14/2023
"My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation. → Read More
If It Misleads, It Leads 03/13/2023
The only thing more partisan than American politics is points of view about how -- and how much -- the media cover political leaders based on their perceived partisanship. → Read More
GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets 03/09/2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of supplier diversity to "develop and nurture relationships with diverse-owned media and content partners." → Read More
Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007 03/08/2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity prices. → Read More
Performance Vs. Performative, Working Media Vs. Ad Tech 03/08/2023
Whatever the specific drivers are, brands seem to all be moving in the same optimized direction -- making me wonder what happens when they lose their points of differentiation? → Read More
Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited 03/07/2023
Global spending is projected to rise 5.3% to $1.651 trillion this year, while the U.S. will expand 5.9% to $659 billion, PQ Media predicts in its just-released forecast. → Read More
Industry Poll Of Concrete Plans For Using AI: Meh 03/02/2023
The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI. → Read More
Nick Brien's Next New Game (Turns Out, It's Gaming) 03/01/2023
The former top media boss at Dentsu, Interpublic and Publicis has joined Enthusiast Gaming as CEO and plans to transform it from a "portfolio" publishing company to a "platform" focused on developing Web3 media commerce and sponsorship models. → Read More
R/GA Promotes Rolfe To Chair, Names Forbes Interim CEO 02/28/2023
The appointments follow former Global CEO Sean Lyons' departure for Accenture Song. → Read More
U.S. Ad Market Falls For 7th Consecutive Month In January 02/27/2023
The decline reflects extra tough comparison with January 2022, which was up 23.1% over January 2021. Compared with January 2021, January 2023 increased 15.0%. → Read More
TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEO 02/24/2023
Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. → Read More
How Steady Friction Snapped My Linear TV Cord: A Lesson For Streaming Services 02/17/2023
The truth is, I haven't watched linear TV for three years, but my local cable operator wouldn't let me cut it from my broadband package. There's a lesson here for marketers of streaming services too. → Read More
Checkout These Items Still Left In My NBCU23 Cart 02/16/2023
One of the stories buried in the deluge of announcements unveiled at NBCU's One23 last week is just how much of a "platform" NBCU has evolved into. Keep reading if you want to "check" that out. → Read More
Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role 02/16/2023
She will work closely with CEO Mary Bekhait to run the London-based agency, best known for representing stars like Paris Hilton, Simon Cowell and Emily Ratajkowski. → Read More
Is Mobile An Effective Medium For Watching TV Commercials? 02/16/2023
Guess what a neuromarketing research study commissioned by TV giant Comcast found? (Spoiler alert: Don't look at the chart accompanying this blurb.) → Read More
Kristin Dolan Named CEO Of AMC Networks 02/16/2023
Dolan, wife of AMC Networks Executive Chairman James Dolan, joins from CEO of audience measurement service 605. → Read More
This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value 02/15/2023
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals. → Read More
Dentsu X Taps OMD's Pandit As Chief Media Officer 02/15/2023
A month after promoting Leah Meranus to CEO from chief media officer of Dentsu X, former OMD exec Pranav Pandit is filling the chief media officer role. → Read More
Today's 'TV Watch' By Stephen Colbert, Sort Of 02/14/2023
Greetings, my beloved viewers (and TV industry execs who may or may not have a sense of humor)! It's time once again to peer into the crystal ball of the future and see what 2023 has in store for us in the world of TV. Buckle up, folks, because it's gonna be a wild ride...or not. → Read More
This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally 02/13/2023
When did the Super Bowl become the home for cross-platform promotion? This year's Big Game features Tubi, Peacock, Paramount+, Apple Music, Google Pixel, Fan Duel and a bevy of streaming content -- you know, movies! → Read More