Antoinette Siu
Digiday
San Francisco Bay Area, CA, United States
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Past articles by Antoinette:
Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out
With privacy restrictions tightening, agencies are faced with having to step up their privacy practices this year. → Read More
Why retail media's growth spurt could be stunted by unaddressed data and competition challenges
Increased spending in retail media is bringing tremendous growth, but it also means more challenges – both old and new – in data standardization, competition and partnerships. → Read More
Brands, media agencies decide to outsource content creation as it becomes more difficult
While creating content is essential for their business, more agencies are outsourcing their content needs as the work becomes more challenging and voluminous. → Read More
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices. → Read More
The lobbying is fast and furious as gig companies seek relief from pro-labor Supreme Court ruling
For four years, Edhuar Arellano has left his house at 7 a.m. on weekdays to drive customers around the Bay Area for Lyft and Uber. Most days, he doesn’t get home to Santa Clara until 11 p.m. On weekends, he delivers pizzas to make ends meet. → Read More
California may mandate a woman in the boardroom, but businesses are fighting it
California is moving toward becoming the first state to require companies to have women on their boards --assuming the idea could survive a likely court challenge. → Read More
An Epic! Take on the Future of Reading in Classrooms Around the World
Three years ago, Epic! founders Suren Markosian and Kevin Donahue set out to build the Netflix of children’s books.Based in Palo Alto, Calif., the company offers an app that lets kids access unlimited books, educational videos, quizzes and audiobooks — and it’s free for educators. If students want t → Read More
At CETPA, District Leaders Rethink the Classroom, From Furniture to Funding
Last week, more than a thousand education technology professionals showed up on election week for the California Educational Technology Professionals Association annual conference in Sacramento to discuss all-things tech in their local districts. The conference included about 156 sessions and 24 la → Read More
Brightwheel Acquires MyChild, Targets Early Education With Mobile App
San Francisco-based startup Brightwheel today acquired MyChild, a Lisbon company making an engagement system for parents and schools.Last year, Brightwheel raised $2.2 million in seed funding to build a free mobile application for parents to stay updated with their little ones at daycares and classr → Read More
IBM Watson Launches First Mobile App For Education
IBM Watson proved on Jeopardy it can process and “learn” information much faster than humans. But how well can it help teachers and students learn?Last week, IBM Watson released Element for Educators, an iOS app designed for the iPad to give teachers a better understanding of factors affecting stude → Read More
Kadenze’s March Toward Online Art Education, 1 Year Later
While online education companies offer engineering, programming and business skills, one company wants to make sure that the fine arts isn’t being left behind.Some 100,000 students currently take to Kadenze, an online arts education platform, every month for classes ranging from machine learning for → Read More
Educators, Tech Industry Leaders Collaborate to Develop K-12 Computer Science Framework
Business and government leaders, including President Barack Obama, have been drawing attention — and investments — to support computer science education. Now a coalition of industry and education organizations have created guidelines to help educators teach the discipline. Announced Oct. 17, → Read More
A Timeline of Google Classroom’s March to Replace Learning Management Systems
Over the last two years, Google has taken its popular applications and outfitted them for the classroom. While many schools and districts continue to use existing learning management systems, such as Blackboard, Canvas, Moodle and Schoology, Google’s Classroom platform is increasingly catching te → Read More
What Does Innovation Mean in Higher Education?
You can’t walk around any college campus, school district or company without hearing the word “innovation.” Organizations of all sorts display front and center the innovative ideas and innovative ways they build and sell products to change teaching and learning, from Netflix-like adaptive algorit → Read More
Ad Industry Group Forms Program to Fight Digital Fraud
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud → Read More
How to Get Smarter With Your Content #intelcontent
LAS VEGAS — While there is no shortage of content online, the world can use more intelligent content — a strategic approach to managing information. That’s the big takeaway at this y → Read More
You Gotta Be Tough to Be a CIO
Some speakers really know how to win the hearts of their audience. Take Frank Chen, a partner at Andreessen Horowitz, who kicked off this week's second annual Forbes CIO Summit at the Ritz Carlton at → Read More
Discussion Point: Is Gamification More Than a Bribe?
Do gamification strategies really motivate employees and customers? Are they valid ways to recognize, reward and encourage a deeper learning of concepts for better business outcomes — and push p → Read More
Google Warns
The web can move faster than you may think — and those with a stake in online publishing and marketing need to recognize this before they fall behind in the speed game. Titled the Accelerated Mo → Read More
How to Overcome 5 Barriers to Digital Transformation
Digital transformation touches many areas of an organization — from interactions with customers to the company's vision, operations and culture. In a webinar last week hosted by St. Louis, Mo.-b → Read More