Mark John Hiemstra, Unbounce

Mark John Hiemstra

Unbounce

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Recent:
  • Unknown
Past:
  • Unbounce

Past articles by Mark:

How Do I Optimize My Landing Page Without Enough Traffic?

How can you optimize your campaigns when you don't have enough traffic to A/B test? Hear what our expert panel had to say at CTA Conf 2015. → Read More

Affordance: Effective Use of This Principle on Landing Pages

Affordance is a design principle used to demonstrate how something is to be used. And it's a very important device on your landing pages. → Read More

Affordance: Effective Use of This Principle on Landing Pages

Affordance is a design principle used to demonstrate how something is to be used. And it's a very important device on your landing pages. → Read More

How This Agency Used Personalization to Build New Business

As Cookie Jar Marketing learned, personalization your marketing campaigns can go a long way towards attracting and converting the right audience. → Read More

How This Agency Used Personalization to Build New Business

As Cookie Jar Marketing learned, personalization your marketing campaigns can go a long way towards attracting and converting the right audience. → Read More

23 Principles of Attention-Driven Design on Album Covers

Attention-Driven Design principles can be found virtually everywhere — in art, video games, album covers — and hopefully on your landing pages. → Read More

23 Principles of Attention-Driven Design on Album Covers

Attention-Driven Design principles can be found virtually everywhere — in art, video games, album covers — and hopefully on your landing pages. → Read More

Fighting Friction at Every Stage of the Funnel

Conversion rate optimization isn’t just about landing pages – every touchpoint a prospect has with a company could be critical in closing a deal. → Read More

The Agency Guide to Selling Clients on Landing Pages

The agency guide to landing pages will show you what agencies can say to their clients to show them that they really need landing pages for every campaign. → Read More

The Agency Guide to Selling Clients on Landing Pages

The agency guide to landing pages will show you what agencies can say to their clients to show them that they really need landing pages for every campaign. → Read More

Ask a CRO Expert: What Should I Be A/B Testing?

Before you run an A/B test, you have to know what you're testing. You need a hypothesis. To get a hypothesis, you do conversion research. Find out how here. → Read More

Generate Leads with These 7 Content Marketing Campaigns

These seven proven content marketing tactics help you attract new customers, and the landing page templates that go with them to generate leads. → Read More

Ask a CRO Expert: How Do I Know When My A/B Test is Valid?

Don’t settle for a half-baked data – CRO expert Peep Laja shares his recipe for a properly cooked A/B test. → Read More

Ask a CRO Expert: How Do I Know When My A/B Test is Valid?

Don’t settle for a half-baked data – CRO expert Peep Laja shares his recipe for a properly cooked A/B test. → Read More

7 UX Principles for Building Higher-Converting Landing Pages

If they don’t understand your landing page, you’re doing it wrong. Source Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do. We’re all a little different from each other. But despite our many … Continued → Read More

7 UX Principles for Building Higher-Converting Landing Pages

These 7 UX principles will help you to build landing pages that convert higher and help you get more leads. → Read More

7 UX Principles for Building Higher-Converting Landing Pages

These 7 UX principles will help you to build landing pages that convert higher and help you get more leads. → Read More

3 MozCon Presentations To Revitalize Your Content Marketing

Content marketing and SEO are about getting content in front of people. These 3 MozCon talks reveal secrets that may make you rethink your strategy. → Read More

The Aftermath of Mobilegeddon and What It Means for Marketers

Recent data is showing just how serious Google is about ensuring that users have a delightful experience on mobile devices. → Read More

Around the CRO World in a Day

From idea to iteration, the story of Unbounce's International CRO Day, and how the worldwide marketing community got involved. → Read More