Ian Lurie
Portent, Inc.
Seattle, WA, United States
Contact Ian
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ian:
The Ultimate Step-By-Step Guide to Content Strategy
Learn how to create a complete content strategy with our extremely detailed, step by step, ultimate guide. → Read More
The Dungeons & Dragons Guide to Digital Marketing
I just gave this presentation at UtahDMC’s 2019 Digital Marketing Conference. It’s nerdy. It’s full of marketing stuff. It’s hard to explain. Have a look, and see the links further down this page: The Dungeons & Dragons Guide to Marketing from Ian Lurie Here are the links: Me, Me, Me How to find me: Twitter: … → Read More
Five Principles Of Advanced SEO
Advanced SEO isn't about scouring webmaster hangouts, applying the latest Google patches, & then calling it a day. Advanced SEOs follow five rules. Read on → Read More
Is Javascript Bad For SEO? Do Bears Poop In The Woods?
Javascript and SEO. Google tells us it's fine. But we equate SEO with indexation. Javascript won't hurt indexation. It WILL hurt SEO. Here's how. → Read More
Smooth Customer Journeys With Intelligent Customer Experience
Winning and keeping customers depends on intelligent CX → Read More
Why Redfin’s listing display proposal is high-risk, low-reward
Digital marketing expert Ian Lurie took a look at Redfin’s listing display policy proposal. He concluded it’s a bad policy, here’s why. → Read More
Intelligent CX is the Price of Admission
How many times have you said this? “This product is great! But I wish I’d known about it before I bought the other one.” Or this? “The product looks great! But it was impossible to buy. I gave up.” Or this? “Their marketing is great. Buying the product was easy. But I can’t figure out how to use it, and no one can help.” Those “great, buts” are symptoms of a dumb customer experience, where… → Read More
Intelligent CX is the Price of Admission
How many times have you said this? “This product is great! But I wish I’d known about it before I bought the other one.” Or this? “The product looks great! But it was impossible to buy. I gave up.” Or this? “Their marketing is great. Buying the product was easy. But I can’t figure out how to use it, and no one can help.” Those “great, buts” are symptoms of a dumb customer experience, where… → Read More
Writing with Markdown for Better Content & HTML: Why & How To
The one great tragedy of content creation is HTML. Cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. → Read More
8 little things to make your blog post better
You've written a blog post. Before you publish it, make a few small improvements and watch your shares, return visits and readership go up. → Read More
Distance from Perfect
All marketing includes some measure of distance from perfect, but no channel is more influenced by it than SEO. Are you moving your site closer to perfect? → Read More
Playing the Odds of Content Marketing Success: Tips for Creating Luck on
By Ian Lurie Let’s face it: Content marketing is 50% luck. You can do everything right and end up talking to a wall. Or you can produce something you’re not proud of and watch it sprout giant, glowing meme wings. I am not implying that content marketing involves lack of skill. It’s exactly the opposite. Content marketing success is all about being in the right place at the right time. That’s… → Read More
Instincts, Not Data, Will Push You Forward in 2014
Here are three reasons why marketing officers should think of people first. → Read More
Why the Rap Genius Story Is Really About Google
Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair. → Read More