Samantha Whitehorne
Associations Now
Washington, DC, United States
Contact Samantha
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Past articles by Samantha:
We Asked, You Answered: Improving Workplace Culture in 2023
Workplaces have changed since the start of the pandemic. With that in mind, we asked execs how they'd like to improve culture this year. → Read More
Startup Stories: Diversifying the Electric Vehicle Industry
New associations launch to fill a void in their sector. Here, Blacks in Electric Vehicle Infrastructure shares what got them started. → Read More
We Asked, You Answered: Celebrating 2022 Successes
Before association pros say hello to 2023, we asked them to share wins from the past year. Good news: the industry has lots to celebrate. → Read More
Startup Stories: Business and Human Rights Lawyers Association
New associations launch to fill a void in their sector. Here, the Business and Human Rights Lawyers Association tells us why they started. → Read More
We Asked, You Answered: Gratitude in the Workplace
With Thanksgiving a few days away, gratitude is top of mind. Here’s a look at how our readers say and show thanks to those they work with. → Read More
Startup Stories: ArabArb
New associations launch to fill a void in their sector. Here, ArabArb tells us what got them started, how they’re succeeding, and what they plan to do next. → Read More
We Asked, You Answered: How Do You Explain Your Role Within Your Association?
It's difficult to explain the work of an association exec to those unfamiliar with the industry. A look at how readers describe their roles. → Read More
We Asked, You Answered: What Does an Association Professional Do?
Working in associations is great, but it can be difficult to explain our work to people outside the industry. Here’s how readers explain what they do. → Read More
We Asked, You Answered: What Are Your Plans for Self-Improvement?
With September being Self-Improvement Month, we asked readers to share their plans and goals for bettering themselves both professionally and personally. → Read More
Advance Reading for #ASAE22
For the first time in three years, association pros will be gathering for the ASAE Annual Meeting & Exposition in Nashville this weekend. Get a head start on the learning—or learn from wherever you are—with our reading list. → Read More
How to Convert an Attendee to a Member
Looking to take your relationship with a nonmember attendee to the next level? Here are three ideas for encouraging a conference attendee to become a member of your association. → Read More
We Asked, You Answered: What’s Your End-of-Year Goal?:
With 10 weeks until the end of 2021, many association professionals are still committed to accomplishing their personal and professional goals before kicking off 2022. → Read More
Wellness Options Flourish During Virtual Events:
Since the start of the pandemic, associations have transitioned their in-person fitness and wellness offerings to virtual ones. Here’s a look at how they’re keeping self-care and workouts top of mind during their online events. → Read More
Three Questions You'll Need to Answer When Planning Hybrid Conferences:
Hybrid conferences are becoming more popular, but because they involve face-to-face and virtual participants, they come with their own unique set of planning challenges. As associations begin executing hybrid events of their own, here are some questions to ask during the planning stage. → Read More
Roll Out the Welcome Mat for First-Time Attendees at Your Virtual Events:
It’s important that first-timers attending your virtual events have a positive experience. Here are a few ideas to consider for welcoming newbies to your online conferences. → Read More
Groups Explore New Networking Options for Virtual Events:
While associations put a lot of hard work into quickly transitioning their in-person events to virtual offerings last year, many received feedback from participants that networking opportunities fell short. With that in mind, many groups are trying new offerings to boost engagement between attendees. → Read More
Some Ideas for Developing a Conference Pricing Strategy:
Since the onset of the pandemic, many associations have offered their virtual conferences for free. But with new formats that require new platforms and technology, groups know that the free model is no longer sustainable, but many are still unsure of the best pricing strategy to take. → Read More
Make the Most of Your Virtual Conference Content:
Since virtual conferences have been the norm for the past year, associations are finding themselves with a lot of recorded content. In addition to offering the content on-demand for a set amount of time to attendees, consider these ideas to boost post-event engagement. → Read More
Indy Gets Ready to Host Entire March Madness Tournament:
To minimize health risks due to the pandemic, the NCAA decided that this year’s March Madness basketball tournament will be held in one regional location: Indianapolis. A look at how the city’s convention and visitors bureau is gearing up for “The Big Dance.” → Read More
What Exhibitors and Sponsors Want From Virtual Events in 2021:
Organizers had a lot to learn in 2020 as they quickly transitioned their in-person events to the virtual space. And while sponsors supported those efforts and events, it could be a tougher sell this year. A look at how to improve the virtual conference experience for exhibitors and sponsors in 2021. → Read More