Lindsay Rittenhouse
Advertising Age
Contact Lindsay
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Lindsay:
Advertising salary guide—how to land a job in the high-paying health care space
A look at health care advertising jobs and why they seem to be resistant to economic downturns. → Read More
4A’s urges agencies to stand against long payment terms
Agency trade organization 4A’s advises shops against supply chain financing and warns it’s hearing of 180-day payment terms. → Read More
US ad industry predicted to grow 5% in 2023 and get a political boost in 2024
Ad revenue in the U.S. is expected to rise 4.3% in 2024, or 8.1% when including political ads, Madison and Wall’s Brian Wieser forecasts. → Read More
Creatives feel undervalued—ad world debates who should be involved in generating campaign ideas
People are increasingly questioning the ‘group brainstorm’ move to get ideas from across an entire agency—and AI. → Read More
How the Girl Scouts is using AI to boost memberships
The organization used artificial intelligence in a Google search campaign, resulting in a 40% reduction in its membership acquisition costs. → Read More
Advertising Salary Guide—why commerce jobs are in demand despite a tough economy
Even as the ad industry lays off employees, there are some protected pockets of specialties, and commerce is one of them. → Read More
Introducing Ad Age’s 2023 Leading Women
This year’s Ad Age Leading Women are helping businesses, brands and agencies grow in a tough economic environment. → Read More
Inside Verizon CMO Diego Scotti's exit—how his creativity clashed with the company's cost-efficiency focus
The former chief marketer built a reputation for driving big creative ideas but his agency relationships were tense and Verizon leadership was losing faith in his ability to deliver. → Read More
Yard NYC’s Ruth Bernstein stands up for her beliefs—and it’s paid off for her agency
Yard NYC’s Bernstein was behind the “Stop the Horror” campaign that encouraged voters to reject anti-abortion politicians in the 2022 midterms. → Read More
Native Tongue Communications’ Marissa Nance uses marketing to drive equity for women and people of color
Native Tongue Communications helps brands think about how they reach diverse audiences from the very start of their marketing plans. → Read More
RPA lays off staff across departments due to client cutbacks
The cuts affected 61 people as clients including Honda scaled back business with the agency. → Read More
How Jason Schlossberg became Huge’s Web3 guru
NFT activations for marketers including Tezos and Pantone have been big hits. → Read More
What to do if you are laid off from your ad job
Ad industry professionals give advice on navigating the strenuous job market and what to do when your company announces layoffs. → Read More
Live video: Autodesk CMO Dara Treseder on brand building, marketing bets amid a shaky economy
CMO Dara Treseder also explains why Autodesk is making a big bet on marketing despite the shaky economy. → Read More
Using AI to analyze ads for bias—inside the new platform from Larry Adams
Larry Adams, the founder and CEO of “anti-racist” media agency LVA and former head of design for WarnerMedia, is looking to raise $2 million for his latest venture, X_Stereotype. → Read More
As chaos continues with Twitter under Musk, advertiser patience is starting to wear thin
Advertisers are wrestling with the decision to either pull ad spend or stay, as they await key information from Twitter's new owner Elon Musk. → Read More
Elon Musk closed his deal to buy Twitter, and it could cost the platform big with advertisers
Advertisers worry Musk's staunch free-speech views could make the platform less suitable for brands and dent usership. → Read More
Ad agencies are calling their employees back to the office, setting up a potential clash with workers who want to stay remote
Some agencies like Omnicom are pushing people to return, while others are using food and happy hours to get people back post-Labor Day. → Read More
Inside the brutal job cuts at Snapchat parent company Snap that left employees stunned and investors wondering about the company's future
The Snap cofounder has always shunned Wall Street and taken big bets that won't pay off for years. In August, that approach suddenly changed. → Read More
TikTok is poaching ad budgets from Snap, Meta, and YouTube. Here's how they're scrambling to take on a new foe.
TikTok is increasingly getting blamed for rival platforms' troubles — Meta and now Snap have even name-checked the app on recent earnings calls. → Read More