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Don't be too quick to assume that what these studies preach is an absolute and measurable truth. → Read More
Ever hear of Brain.fm, which uses algorithm-generated music to set a deeply focused mood? We hadn't, either. → Read More
Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash. → Read More
Despite its popularity among Millennials, not many marketers use Snapchat to its full potential. Tony Tie shares fives ways travel brands can use the app. → Read More
Virtual reality has taken the tech world by storm over the past few years. Suddenly, the market is flooded with goggles, peripherals, platforms, and experiences that are opening new ways for people t… → Read More
'Snap' to It: 5 Tips to Improve Your Snapchat Marketing Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal. → Read More
No two companies’ approaches to delighting customers will look alike. However, there are ways companies can deliver incredible experiences for customers → Read More
3 Ways to Bootstrap Your Startup's Business Travel Budget While your startup's future may depend on business travel, that future also depends on an ability to stay within a budget. → Read More
And rather than destroy the marketing industry, automation is creating new executive roles such as the chief marketing technologist, as well as lower-level positions such as automation specialist, data scientist, and content curator. → Read More
Healthy cuisine? A massage after a day of meetings? Allergen-free bedding? What can you do to reduce your employees' travel stress? → Read More
In the old days, you could drive traffic to your site just by cramming it full of keywords. For today’s online users, SEO no longer works that way. → Read More
Unlimited PTO policies often seem risky -- but not for the reason you think. → Read More
In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy. → Read More
Virtual reality is said to be worth more than $60 billion within the next decade. And while VR is still in its infancy, it’s quickly becoming the next-gen tool for marketing. A lot of that potential has to do with VR’s immersive na... → Read More
Business travel looks a bit different nowadays. Instead of a big desk with a fax machine, your “business center” could be a MacBook set up in a Berlin coffeehouse, a Chromebook on a Wi-Fi-equippe… → Read More
The mood in Britain? Uncertainty. But airlines are competitive, the dollar is strong and there are still plenty of reasons to head to the mother country. → Read More