Greg Dool
Digital Content Next
New York, NY, United States
Contact Greg
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Greg:
Future focus: Inside the business of kids' media
In the constant search for sustainable, long-term audience growth, an increasing number of media companies are betting on kid-focused news. → Read More
Web accessibility isn’t just an ethical duty – it’s good business
Being widely accessible should be a focus for publishers. It is not just the right thing to do, it is also good business. → Read More
The future of the newsroom post-pandemic
Media companies have been forced to adapt to remote operations and cope with ad losses. So it’s no surprise some are exploring cutting real estate costs. → Read More
B2B Publishers Call to End Data Misuse in Online Ad Auctions
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract… → Read More
Three Months After Shutting Its Doors, San Diego Magazine Returns
With a smaller staff, the San Diego magazine is publishing fresh content online and says its print edition will return in August. → Read More
Informa Forecasts 31% Revenue Decline in 2020
Informa plans to hold its first post-COVID trade show in China in mid-July, but cautions that the outlook for the U.S. remains murky. → Read More
California Sunday Magazine Shuts Down Print Edition
"A big-circulation print magazine won’t be viable for us this year or next year, so it seems like the right time to evolve." → Read More
Adweek Acquired By PE Firm Shamrock Capital
Elsewhere in M&A news, Grist acquires the assets and archives of Pacific Standard. → Read More
Skift to Give Up Physical Office and Go All-Remote, CEO Says
Furloughs and salary cuts come to Outside magazine, Meredith doubles down on podcasts and more. → Read More
The New Normal: How Industry Magazines Are Navigating the Pandemic
From diving head-first into webinars to making up for suddenly irrelevant editorial calendars, leaders at five magazines tell us how they're making it work. → Read More
Penske Media Names Its First Chief Digital Officer
Praetorian CEO Alex Ford steps down after 21 years, Condé Nast names a new comm's chief, new design directors at The Atlantic and Variety, and more. → Read More
Lifestyle Publishers Are Experiencing an E-Commerce Boom
As more consumers took up cooking and at-home fitness in March and April, e-commerce commissions flowed. → Read More
With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle
Known as MagBox, the new subscription-based offering will ship a curated selection of five niche magazines straight to readers every two months. → Read More
Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19
7 in 10 consumers have expressed safety concerns about handling print magazines, per one survey, despite assurances from the CDC. → Read More
As Downtown Shuts Down, City Magazines Confront a Crisis
Four editors of city magazines tell us how they're reorienting their strategies and serving readers in a time of disruption. → Read More
California Freelancer Law Could Expand Exemptions for Journalists
A follow-up bill will remove the 35-submission cap and "more clearly define freelancer journalism," says Assemblywoman Lorena Gonzalez. → Read More
To Grow Revenue and Engage New Readers, Magazines Think of the Children
Why The Week and Garden & Gun see a future for print with digital natives. → Read More
Northstar Travel Eyes International Expansion With Three Acquisitions
The PE-backed B2B media company has acquired TravelPulse, Buying Business Travel and CAT Media in three separate deals. → Read More
Up and Down the Masthead, Male Editors (Still) Significantly Out-Earn Females
Folio:'s annual salary survey suggests editorial compensation has generally remained consistent year-over-year. → Read More
Separation of Church and State Is (Mostly) Dead in Media, Execs Say
Key takeaways from a recent roundtable discussion with 12 media-company CEOs. → Read More