Tim Peterson
Digiday
Lao People's Democratic Republic
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Past articles by Tim:
How NBC News' Devan Joseph and Stephanie Scrafano cover the news on TikTok
The primary poles of that TikTok strategy are the newsier videos produced by Scrafano’s nine-person team and then the feature-esque explainers created by Joseph’s six-person team. → Read More
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
Having consulted for companies including Disney, Warner Bros. and NBCUniversal, Shin knows the ins and out of the today’s entertainment business. → Read More
The overhaul of TV advertising’s upfront model is underway
TV ad buyers and sellers are unlikely to do away with the upfront anytime soon, if ever, but change is coming to advertising’s futures market. → Read More
Netflix lets advertisers take their money back after missing viewership targets
While some advertisers are reclaiming their ad dollars, others are keeping their money with Netflix and shifting budgets to 2023. → Read More
WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads → Read More
Privacy expert Sarah Bruno breaks down how the California Privacy Rights Act will affect the U.S. privacy landscape
The CPRA clears up the confusion around the CCPA’s murky definition of sale, but the amended privacy law still leaves some open questions, as Bruno explained on the Digiday Podcast. → Read More
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes. → Read More
How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet
Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network. → Read More
How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery
The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding. → Read More
Vox Media's Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales
In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. → Read More
Instagram is paying media companies to post Reels
Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies. → Read More
Q&A with NBCUniversal News Group’s Catherine Kim about how Stay Tuned is stretching beyond Snapchat
Five years after its debut, Stay Tuned has expanded to TikTok and plans to restart its YouTube channel and roll out a documentary in the fall. → Read More
GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started
WPP’s ad buying arm expects to decide on which measurements to use as currencies in next year’s upfront market in the first quarter of 2023. → Read More
Agency execs shine a light on connected TV advertising’s Goldilocks paradox during Digiday’s CTV virtual forum
The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise. → Read More
Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data
In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses. → Read More
Disney taps executives to bolster audience-based advertising as a base of its business
Disney has hired as its svp of addressable sales Jamie Power, who previously served as chief data officer and head of platform at advanced TV advertising company Cadent. → Read More
Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.
While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. → Read More
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. → Read More
Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. → Read More
How Refinery29’s Simone Oliver is complementing content with commerce
The Vice Media Group-owned women's lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. → Read More