OS Fashion
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Past articles by OS:
Learn By Example: Online Commerce Strategy
We went one-on-one with Carolina Cantor, co-founder of Shop Ethica to see what we can learn from her online commerce strategy: Shop Ethica, brings conscious style with a high-impact twist to your everyday occasion. Shop Ethica connects “consumers and companies that share a commitment to social and environmental responsibility,” and features styles by emerging designers who use sustainable or… → Read More
Learn By Example: Online Commerce Strategy
We went one-on-one with Carolina Cantor, co-founder of Shop Ethica to see what we can learn from her online commerce strategy: Shop Ethica, brings conscious style with a high-impact twist to your everyday occasion. Shop Ethica connects “consumers and companies that share a commitment to social and environmental responsibility,” and features styles by emerging designers who use … → Read More
Inside Kate Spade’s Secret Sauce of Success
Encourage your customers to be different. → Read More
“The Crated,” the name of our wearable tech consultancy, was inspired by that which is behind the scenes in the fashion space.
“Enabling technologies” is a term that people rarely use when attempting to tell a grand and seductive story in the fashion world. Companies that create these lower level tech products, also known as General Purpose Technologies (GPT’s) are often cast into a hard tech corner. → Read More
Get Into the Algorithm: SEO in 2016
Two years ago, Matthew Capala of Alphametic published SEO Like I’m 5, which he billed as the ultimate beginner’s guide to search engine optimization. As someone who knew next to nothing about the topic, I reviewed the book and came away fairly educated. But that was 2014. What’s changed with Google since? (Let’s be real: With SEO we’re always talking about Google. Nobody’s checking up on Bing.)… → Read More
An E-Commerce Story: The Evolution of Category Five
Founding a company creates tremendous learning and growth opportunities for those involved. Jason Shuman, a VC at Corigin Ventures, looks back on his experience co-founding Category Five, a casual men’s footwear brand. Enter Jason: When I was asked to write about the sales process at Category Five and how sales evolved as the business grew, I thought back to 2012. I couldn’t believe how… → Read More
Access High-End Clothing the Day It Hits the Runway
You don’t have to be Beyonce to purchase clothing the same day it hits the runway. → Read More
How the Best in Class Thinks About Mass Customization
During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising → Read More
Fashion Specifically For Everyone: Customizable Products
Now you can customize your shoes with just a click, and have them shipped to your door – anywhere in the world. → Read More
If Content is King, Conversions is Emperor
Where content is king, conversion is emperor. Last week at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice → Read More
E-commerce: The New Trend In Online Shopping
Are you looking for an easier and more affordable way to shop? → Read More